Entreprenista

Caroline Beckman is the founder and CEO of Nouri Life, a probiotics company with a mission to bring community and immunity together by delivering Gut Health solutions to the commercial market. 

At only 18 years old, and within weeks of beginning her Bachelors Degree in Business Administration with the University of San Diego, Caroline connected with a group of entrepreneurs to form the company Suja Juice. Here, her role as VP of Special Projects meant choosing being a full-time entrepreneur over completing her degree. She followed this by forming Nomva, a probiotic superfoods company, at 22 years old. Despite its closure in 2017, it proved an invaluable learning experience in business. Caroline’s passion lies in transforming imagination into action throughout the consumer product industry. She believes by means of disruptive technologies, Nouri Life can provide holistic health to the modern consumer.

Today Caroline joins us to share her impressive journey, from her days of being homeschooled to becoming the ultimate Entreprenista as founder of 3 companies by the age of 26. Caroline describes her excitement in starting Suja Juice in her college days, learning inventory, production planning, distribution and customer care and how to go from idea to action. We discuss the difficult time when her second company, Nomva, ceased trading and the lessons she learned when having hard conversations. We discuss the leadership difficulties when managing investors and work teams and how recommendations in hiring go a long way. We also discuss Caroline’s different approaches to fundraising and her bold tactics to making direct contact with the people she wishes to work with.

“Even if you’re making great money, if you’re not learning and engaged with the work, it’s a lose-lose situation” - Caroline Beckman

This week on SocialFly’s Entreprenista Podcast:

Caroline's fast track journey from undergraduate to CEO of Nouri LifeHow to have the difficult conversations with staff and investorsWhy leadership in business dictates the information you can shareHow integrity and honesty can help bring a peaceful resolution to a failed ventureCaroline’s approach to marketing and brandingHow homeschooling gave Caroline a taste of start-up work lifeCaroline’s hack on sourcing email addresses for you business prospectsThe etiquette you should follow in your business meetingsCaroline’s tips on bespoke fundraising, from a few hundred thousand, to millions of dollarsWhy the end goal in your business should be the starting point of your planCaroline’s tips on wellness in a tough year of COVID-19

Our Favorite Quotes:

“You’ve got to slow down in order to listen.” - Caroline Beckman“Begin with the end in mind. Just be really intentional. To start at the finish line and to have that end vision, purpose of your life, what you’re after, what you’re doing, and to really let that filter through your decisions and actions day to day.” - Caroline Beckman“Once you’ve understood how much money you think you’re going to need, that will sort of guide you into what types of conversations you're going to have.” - Caroline Beckman

Resources Mentioned:

Nouri Life on AmazonSujaJuice Website

Connect with Caroline Beckman:

Nouri Life WebsiteNouri Life on LinkedInNouri Life on InstagramNouri Life on FacebookCaroline Beckman on LinkedInCaroline Beckman on InstagramCaroline Beckman on Twitter

Say “Hello!” To DigiCards™

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

Abby Taylor is the Co-Founder and creative genius behind Playa Bowls, a 90+ store franchise that has an Instagram-cult following of loyal customers, making acai bowls that contain one of the highest percentages of acai pulp in the country. Featured in media publications such as Forbes and The Washington Post, and listed No 6 in the top 50 restaurants by Restaurant Business Magazine, Abby has made a successful franchise out of her passion for travel and healthy eating. Abby began her entreprenista journey after returning from some of the world's most exotic surfer destinations, including Hawaii and Nicaragua. She brought with her a business idea that morphed into a million-dollar franchise. With a Bachelor's Degree in Fine Art, Abby leads the Playa Bowls brand marketing, menu creations and social media strategy. More importantly, she is the fearless leader of her ‘Playa bros and babes' and an inspiration to entrepreneurs everywhere.

Today Abby joins us to share her journey from surfer beach babe with a passion for a certain South American fruit, to one of Forbes 30 Under 30 in 2019. She remembers the simple food stall she set up in 2014 in Jersey Shore with her friend and business partner Robert Giuliani. We discuss how that little hustle project in front of a pizza store created queues around the block, and then across the U.S. We discuss her initial reluctance to franchise out Playa Bowls, but how creating the right team and gauging trust with her franchisees allowed the business to explode. We discuss what Abby describes as ‘the worst day’ of her professional life when a worker’s strike affected her supply chain, and what she did to overcome that. We discuss Abby's belief in a ‘trickle down passion’ within her business and why with the right management, all of your employees can love what they do for you. Abby also shares her thoughts on ‘work life balance’ and shares advice on how to take care of yourself when taking care of business.

“Don't let anyone tell you you’re too young to accomplish something. A baby shark is still a shark” - Abby Taylor

This week on SocialFly’s Entreprenista Podcast:

How Abby went from surfer nomad to being listed on Forbes ‘30 under 30’Abby’s grassroots approach to sharing her love of acai with the worldAbby’s philosophy on successful business partnershipsWhy choosing franchise partnerships for Playa Bowls has evolved with experienceHow making mistakes can help learning and growth in a new businessAbby's advice on building the best team to support business expansionHow passion in your business will trickle down through the ranks Abby’s most challenging business day and 4th of JulyWhy it’s okay to employ people smarter than youAbby's philosophy on customer and employee welfare in the time of COVID-19How Abby achieves a work life balance while overseeing 97 storesAbby's advice on starting your business passion project

Our Favorite Quotes:

“It doesn’t matter if you feel like the question is stupid. Just ask questions and sort of educate yourself and surround yourself with people who are smarter than you” - Abby Taylor“If you have a really good idea and you’re passionate about it, don’t let anybody tell you that you can’t do it” - Abby Taylor“Pick the things that you’re good at. Don’t force stuff. Don’t force yourself to do things you don’t want to do, or that you don’t enjoy because then you’re not going to do it that well” - Abby Taylor

Resources Mentioned:

Playa Bowls ‘Helping Heroes’ initiative 

Connect with Abby Taylor:

Playa Bowls WebsitePlaya Bowls TwitterPlaya Bowls InstagramPlaya Bowls FacebookAbby Taylor LinkedInAbby Taylor Instagram

Say “Hello!” To DigiCards™

Suneera Madhani is the Founder and CEO of Fattmerchant, a revolutionary payment processing technology company helping businesses around the world accept modern forms of payment, stay competitive, and track data without breaking their budget. She is the co-host of the CEO School Podcast, a show dedicated to helping more female founders break through their financial glass ceilings, skyrocket their sales, and achieve $1-million - or more - in annual revenue. Her inspirational story of building her fintech business from the ground up and raising over $20-million in venture capital as a minority female founder has been featured in countless media publications, including TechCrunch, Forbes, and Fast Company. She has been recognized as The Most Influential Woman in Payments by Payment Source in 2018, one of the Top 40 Under 40 by Business Journal, and one of the Women to Watch by Entrepreneur Magazine.

Suneera joins us today to share the humble beginnings of her company, Fattmerchant and what inspired her to launch the revolutionary payment platform. She explains how her payment platform works, why she decided to offer a flat-fee processing option, and how it impacted the way companies continue to conduct business. She shares her experience of repeatedly being rejected by colleagues and potential business partners about her business idea and why she finally decided to ‘bet on herself’ by taking the plunge into entrepreneurship on her own. We discuss Suneera’s ‘3 Bucket Principle’ for achieving work-life integration and why she doesn’t believe in the concept of work-life balance. Suneera also shares the inspiration behind launching the CEO School community and podcast and her mission to help more female founders disrupt the 2% club and break through the million-dollar-revenue mark.

“There’s no such thing as a work-life balance. It’s really the work-life integration.” - Suneera Madhani

This week on SocialFly’s Entreprenista Podcast:

Launching an innovative payment technology as a female founderHow Suneera honed in on the customer experience and pain points around accepting modern forms of paymentThe challenge Suneera faced when pitching her business idea to her former colleagues and potential partnersThe importance of getting comfortable with rejection and continuing to persevereHow staying resilient and solution-oriented helped Suneera’s company continue to grow year over yearHow the COVID-19 pandemic impacted Suneera’s company and their strategy for continuing to grow despite the economic downturnAligning yourself with your company’s core values and missionSuneera’s ‘3 Bucket’ Principle, how she uses this principle to juggle her work-life and home-life, and why she doesn’t believe in the concept of work-life balanceThe inspiration behind the CEO School community and podcast and Suneera’s mission to help more female founders break through the ‘2% club’Why it’s critical for entreprenistas to be willing to take risks and avoid perfectionismHow Suneera manages her time to accomplish her goals

Our Favorite Quotes:

“What’s going to get you from here to six-figures is not what is going to get you from six to seven-figures, and it’s going to be different getting from seven to eight-figures.” - Suneera Madhani“You have to find a way to know that you’re getting to your destination no matter what is coming your way.” - Suneera Madhani“Abundance comes when you’re not seeking it.” - Suneera Madhani

Resources Mentioned:

GiftHub

Connect with Suneera Madhani:

FattmerchantCEO School PodcastFattmerchant on LinkedInFattmerchant on InstagramFattmerchant on FacebookFattmerchant on TwitterSuneera Madhani on LinkedInSuneera Madhani on InstagramSuneera Madhani on Twitter

Sophia Hutchins is the Founder and CEO of Lumasol, a skincare company devoted to designing products to inform and protect their customer’s health. Their unique sunscreen formula revolutionized the way consumers protect their skin from harmful UV rays and has been featured in media publications like Forbes, The New York Times, and Allure Magazine. Sophia began her entreprenista journey soon after earning her Bachelor’s degree in Economics from Pepperdine University. In March 2019, she successfully closed her first round of venture funding. Prior to starting her venture, she served as the CEO of the Caitlyn Jenner Foundation. When she’s not busy growing her company, Sophia can often be found speaking and advocating for women and women’s equality in the workplace.

Sophia joins us today to share why she decided to revolutionize the skincare industry and how she launched Lumasol shortly after graduating from college. We discuss her experience with launching her brand in the middle of the COVID-19 crisis, the challenges and obstacles they endured during the launch, and how they pivoted their marketing strategy amid the pandemic. We discuss the lessons she’s learned about building her team and developing her company culture. We discuss the challenges she’s experienced by receiving negative press attention from tabloids, why she lives by the mantra to never be afraid of being told ‘no,’ and how she continues to power through the ‘no’s’ to receive a ‘yes.’ She also shares an insider’s peek into the innovative new product ideas Lumasol plans to launch in the future.

“Don’t be afraid to be told ‘no’.” - Sophia Hutchins

This week on SocialFly’s Entreprenista Podcast:

What inspired Sophia to launch a skincare product and how she raised venture capital while earning her college degreeWhat makes Lumasol different from other sunscreen products on the marketWhat it’s like to launch a new product brand during the COVID-19 pandemic and how they shifted their marketing strategy amid the pandemicWhy Sophia believes CEO should stand for “Chief External Officer”Sophia’s advice for utilizing influencer marketing Sophia’s philosophy on building a team and creating a company culture, the mistakes she’s made while hiring her team, and the lessons she’s learned from these mistakesSophia’s experience with raising venture capitalHow to identify when an investor is ‘fishing for data”The importance of surrounding yourself with mentors and people who believe in youHow Sophia handles negative press attention and why she chooses to live by the mantra ‘Don’t be afraid to be told ‘no’

Our Favorite Quotes:

“Marketing comes down to relationships.” - Sophia Hutchins“The ultimate definition of success is when you can’t tell the difference between work and play.” - Sophia Hutchins“Surround yourself with people that uplift you, people that believe in you, and people that are there to really support your vision and your journey.” - Sophia Hutchins

Connect with Sophia Hutchins:

LumasolLumasol on LinkedInLumasol on InstagramLumasol on FacebookLumasol on TwitterSophia Hutchins on LinkedInSophia Hutchins on Instagram

Say “Hello!” To DigiCards™

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Katya Libin is the Co-Founder and CEO of HeyMama, an application-based membership community dedicated to working mothers. Having led the business since its inception, Katya has helped HeyMama reach mothers worldwide, fostering connections and community with working mothers. Prior to co-founding the company, she worked with large corporations and brands such as Apple, Intel, and Conde Nast as well as the Global Director of Sponsorships with Social Media Week. She holds a degree in Political Science and History as well as a degree in the Spanish language. When she’s not dreaming up big ideas to grow the HeyMama brand, Katya can often be found rock climbing with her daughter and creating the perfect EDM Spotify playlist.

Katya joins us today to share the inspirational birth of the HeyMama community, how they’ve grown the community to reach working mothers worldwide, and the challenges and obstacles they’ve faced along the way. She explains how she and her co-founder, Amri Kibbler, leveraged social media to gauge their target audience’s interest before launching their platform and how they bootstrapped their way to earning over 7-figures in revenue before raising venture capital. Katya shares her advice for raising investor capital and the lessons she’s learned from pivoting her business during the COVID-19 outbreak. She also shares how practicing self-care techniques helps her reduce stress and show up as her best self as well as the benefits of becoming a member of the HeyMama community.

“Ideas are a-plenty, but it’s action that really turns them into reality.” - Katya Libin

This week on SocialFly’s Entreprenista Podcast:

What inspired Katya to build the HeyMama community for working mothersHow Katya knew she was ready to launch the HeyMama communityHow they leveraged social media to gauge their market’s interest in the community before launchingHow HeyMama bootstrapped their way to earning over $1-million in revenueIdentifying the basics of your business idea and implementing them quickly to avoid procrastinationThe impact that mom entrepreneurs are making on future generations and why Katya believes it’s okay for entreprenistas to discuss business topics with their childrenWhy HeyMama decided to seek venture capital funding and how they knew it was time to start raising investor capitalThe impact of forming an advisory board early-on and how it has helped HeyMama growKatya’s advice for entreprenistas starting their journey into raising investor capitalThe impact that COVID-19 has had on HeyMama and the biggest lessons Katya has learned since the pandemic beganPrioritizing self-care to manage stress and consistently show up as your best selfThe benefits of joining the HeyMama communityWhy it’s critically important for entreprenistas to believe in themselves and avoid impostor syndrome

Our Favorite Quotes:

“This generation of mom entrepreneurs is really doing such a bigger service to their kids than they probably realize.” - Katya Libin“Focus. Just keep your eye on exactly what you need to get done. Don’t get distracted by all of the shiny objects.” - Katya Libin“You have to believe in yourself more than anyone else. The reason people are going to support you is because they believe in it and they see that you believe in it.” - Katya Libin

Resources Mentioned:

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

Connect with Katya Libin:

HeyMama HeyMama on LinkedInHeyMama on InstagramHeyMama on FacebookHeyMama on TwitterKatya Libin on LinkedInKatya Libin on InstagramKatya Libin on Twitter

Say “Hello!” To DigiCards™

Are you ready to take your virtual team meetings to the next level?

Jill Koziol is the co-founder and CEO of Motherly, an online community and website designed to provide mom-to-mom inspiration and expert advice to help mothers around the world learn proven tips and tricks to make motherhood more empowering and rewarding. She is also the former co-founder of HoneyBee Child, an upscale, mom-inspired brand offering baby and toddler products. Jill holds a Master’s degree in Security Studies from Georgetown University, a Bachelor’s degree in Political Science and Economics from Towson University, and is certified in Infant and Maternal Health and Strategy and Customer Relationships. When she’s not running her company, she can often be found spending time with her husband and two daughters or advocating for families, female founders, and helping others learn to thrive with Multiple Sclerosis.

Jill joins us today to share the inspiration behind the Motherly platform and their efforts to embrace and inspire the ‘modern mother.’ She shares how the company has grown to reach over 30-million monthly users and how they’ve stayed true to their vision of becoming the intersection of content, community, and commerce for modern mothers. We discuss the importance of staying authentic and building a community around your business. Jill discusses the challenges her company faced when raising venture capital and finding angel investors and the lessons she has learned along the way. She shares her story of being diagnosed with Multiple Sclerosis and how she has thrived in business and motherhood despite having a chronic disease. She also shares how she developed a strong relationship with her co-founder, Liz Tenety, despite living in different states as well as her philosophy on building a brand with generational longevity.

“Success is a combination of persistence and passion.” - Jill Koziol

This week on SocialFly’s Entreprenista Podcast:

The inspiration behind launching Motherly and their mission to be the intersection of content, community, and commerce for modern mothers worldwideWhy they decided to build an audience before creating productsJill’s secrets to successfully building a thriving community and the importance of leaning into authenticityThe challenges Motherly faced when raising capital and finding investorsThe importance of persistence, passion, and grit as an entreprenistaHow the coronavirus pandemic has impacted Jill’s companyHow Motherly is diversifying their revenue streamsJill’s diagnosis with multiple sclerosis, how she thrives as a mother and entrepreneur despite her chronic condition, and the importance of self-care and prioritizing yourselfTips for mothers and entrepreneurs to work from home effectively and efficientlyHow Jill developed a strong relationship with her co-founder, Liz, despite working remotelyJill’s philosophy on building a brand with generational longevityJill’s advice to new entreprenistas and what being an entreprenista means to her

Our Favorite Quotes:

“The most important thing is to be persistent and to really have that grit and that passion.” - Jill Koziol“When women and mothers thrive, that’s how we have families that thrive, and that’s how the world can ultimately thrive and be better. Women are really at the center of that.” - Jill Koziol“Brands are belief systems. You know that you’ve created a brand that has legs when you can clearly and consistently project a brand outward - but you know that you’ve arrived when others can reflect that brand out to you and take on ownership of it themselves.” - Jill Koziol

Resources Mentioned:

SakaraOura Ring

Connect with Jill Koziol:

MotherlyMotherly Shop - Use coupon code Jill10 to receive 10% off your first purchase!

Sometimes, the best plans are unplanned. 2020 has certainly been filled with hard-learned lessons for many professionals across every industry. In the midst of a pandemic, entreprenistas worldwide have had to learn how to pivot their businesses while homeschooling their children and staying productive. We’ve had to learn how to not only survive during these unprecedented times - but how to thrive.

In today’s episode, Courtney and I share the lessons we’ve learned since the coronavirus took the world by storm. We discuss how the COVID-19 pandemic impacted our business and the challenges and pivots we’ve made along the way. We discuss the importance of over-communicating with your team when working remotely and how we use DigiCards™ to promote productivity, collaboration, and communication during virtual meetings. We also discuss the value of joining a supportive community of female founders, why we believe remote work is the future for the workforce, and the benefits of embracing it in your business.

“You can be very, very efficient from working from home.” - Courtney Spritze

This week on SocialFly’s Entreprenista Podcast:

Lessons we learned about life and business since the COVID-19 pandemic beganPivoting from working in an office setting to working remotelyWhy we decided to start daily check-in meetings with our management team at the beginning of the pandemicSpotlighting our team on a weekly basis and how SocialFly Stars has impacted our team cultureHow DigiCards™ has helped us streamline our team meetings and the importance of over-communicating with your team when working remotelyThe benefits of working remotely and why we believe it is what the future holds for the workforceThe value of joining or creating a community of like-minded female founders, working with a business coach, and how how they have positively impacted our business

Our Favorite Quotes:

“2020 has taught me that anything can happen. As much as you spend time planning and planning, there are so many things that you would never expect to happen that happen and you just have to be flexible and willing to adjust.” - Courtney Spritzer“The biggest key learning for us when running our business remotely in this digital age is over-communicate with your team. Don’t assume people know everything.” - Stephanie Cartin“Being an entreprenista can be lonely; it can be hard to make decisions. Having a coach or mentor is so important.” - Stephanie Cartin

Say “Hello!” To DigiCards™

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode,

Rebecca Minkoff built a global brand with a wide range of apparel, handbags, footwear, jewelry and accessories (including tech). She’s also an icon, a mentor, an innovator, a thought leader, and a media personality. Rebecca joins Socialfly co-founders Stephanie Cartin and Courtney Spritzer for a conversation about building her business and career, and describes her journey to success. It’s Becky—unfiltered.

Sometimes, the best plans are unplanned. 2020 has certainly been filled with hard-learned lessons for many professionals across every industry. In the midst of a pandemic, entreprenistas worldwide have had to learn how to pivot their businesses while homeschooling their children and staying productive. We’ve had to learn how to not only survive during these unprecedented times - but how to thrive.

In today’s episode, Courtney and I share the lessons we’ve learned since the coronavirus took the world by storm. We discuss how the COVID-19 pandemic impacted our business and the challenges and pivots we’ve made along the way. We discuss the importance of over-communicating with your team when working remotely and how we use DigiCards™ to promote productivity, collaboration, and communication during virtual meetings. We also discuss the value of joining a supportive community of female founders, why we believe remote work is the future for the workforce and the benefits of embracing it in your business.

“You can be very, very efficient from working from home.” - Courtney Spritze

This week on SocialFly’s Entreprenista Podcast:

• Lessons we learned about life and business since the COVID-19 pandemic began
• Pivoting from working in an office setting to working remotely
• Why we decided to start daily check-in meetings with our management team at the beginning of the pandemic
• Spotlighting our team on a weekly basis and how SocialFly Stars has impacted our team culture
• How DigiCards™ has helped us streamline our team meetings and the importance of over-communicating with your team when working remotely
• The benefits of working remotely and why we believe it is what the future holds for the workforce
• The value of joining or creating a community of like-minded female founders, working with a business coach, and how how they have positively impacted our business

Our Favorite Quotes:

• “2020 has taught me that anything can happen. As much as you spend time planning and planning, there are so many things that you would never expect to happen that happen and you just have to be flexible and willing to adjust.” - Courtney Spritzer
• “The biggest key learning for us when running our business remotely in this digital age is over-communicate with your team. Don’t assume people know everything.” - Stephanie Cartin
• “Being an entreprenista can be lonely; it can be hard to make decisions. Having a coach or mentor is so important.” - Stephanie Cartin

Say “Hello!” To DigiCards™

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards includes 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

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Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Rebecca Minkoff built a global brand with a wide range of apparel, handbags, footwear, jewelry and accessories (including tech). She’s also an icon, a mentor, an innovator, a thought leader, and a media personality. Rebecca joins Socialfly co-founders Stephanie Cartin and Courtney Spritzer for a conversation about building her business and career, and describes her journey to success. It’s Becky—unfiltered. She shares why she’s a mama bear; about her new focus on minimizing waste and protecting the environment; why a 100M company comes with 100M challenges; how new tariffs caused her company to restructure an entire supply chain for a product line; creating a female founder collective as a teaching resource; how she succeeded despite starting before social media, and the reality of not being an overnight success; and the challenges of working with your sibling. Plus, a surprise!