Entreprenista

For Arianne Perry, founder of Sweet Defeat (the only clinically proven natural lozenge that stops sugar cravings in seconds), being an athlete not only gave her the strength, stamina, and discipline for being a mom -- it helped her be able to run a company. With two-thirds of Americans overweight and one-third diabetic or prediabetic, Arianne knew something had to be done to help people eat less sugar. And, as someone who came from an entrepreneurial family, she knew she was the one to do it. Arianne joins Socialfly Co-Founder Stephanie Cartin for a conversation about building her business and career, and describes her journey to success. She shares insights about the cost of paid advertising vs. press, and how leveraging an ad can have ripple effects to other channels; how hiring for great people instead of skills, but motivating them to achieve their potential, has been key; about operating a company in stealth mode, and the considerations of obtaining and holding a patent; how Arianne didn’t have mentor, and wishes she had listened to the advice she was given by others earlier; why a “gratitude journal” helps mindset and hormone balance; and, the importance of being kind to yourself. Plus, a surprise!

How much power do we really have? Could having the life you want be as simple as manifesting it? Brooke Budke, Vice President of Marketing at TITLE Boxing Club — a fitness club with 60,000 members in nearly 200 locations and the mission of...

How much power do we really have? Could having the life you want  be as simple as manifesting it? Brooke Budke, Vice President of Marketing at TITLE Boxing Club — a fitness club with 60,000 members in nearly 200 locations and the mission of providing the best hour of someone’s day— believes in that power. She fulfilled her own goal to move from working in sterling silver jewelry to being the director of marketing for a fitness brand by her 30th birthday—exactly on her 30th birthday. And she hasn’t stopped there. Brooke joins Socialfly Co-Founder Courtney Spritzer for a conversation about building her business and career, and describes her journey to success. Brooke shares why she holds such pride from impacting the brand’s core values and mission, and the goal to help one million people improve quality of life; why it matters to include more people in research than you think you need to; the daunting nature of franchising and great ideas that can result; the impact of cartwheels, the power of vision with her word of the year; the power of note taking; a breathtaking wedding story; and why discovering what kind of a car you would be—if you were a car—is so useful. Plus, a surprise!

Today, Poppy King (founder of the game-changing, Australian-born beauty brand Lipstick Queen and author of the popular book Lessons of a Lipstick Queen) might just remind you of the Roald Dahl version of Willy Wonka. But the real story is how at just...

Today, Poppy King (founder of the game-changing, Australian-born beauty brand Lipstick Queen and author of the popular book Lessons of a Lipstick Queen) might just remind you of the Roald Dahl version of Willy Wonka. But the real story is how at just 7 years old a determination was sparked in her that led to becoming one of Australia’s first well-known Entreprenistas, building an $8M business by the time she was 19 (during a bad economic recession, and without investors or formal business education, and a phone book as a surprisingly important resource.) When the time was right, she sold her business and became an executive at Estee Lauder to learn the corporate ropes. Now she’s launching a new brand. Poppy has worked as hard and sacrificed as much as anyone, but she looks at her story as a bit of a fairy tale. 

Now, it’s “Poppy unplugged”, sharing insights and stories she’s never been able to talk about before. She joins Socialfly Co-Founder Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success  including the ah-ha moment that motivated Poppy to create, and to help other women; the detective work that’s typical for successful entreprenistas; how she went viral before social media and before going viral was even a thing; the important difference between follower and customer; why she wanted to leave Estee Lauder after 2 weeks but stayed for 3 years; how understanding that possible isn’t always probable has given her energy; and the power and joy of letting go of results. Plus, a surprise.

What if you could have access to health care that was designed for women and by women who support other female vendors and partners? This is concierge medicine. It’s real, and co-founded by General Manager Rachel Blank. Rachel joins Socialfly...

What if you could have access to health care that was designed for women and by women who support other female vendors and partners? This is concierge medicine. It’s real, and co-founded by General Manager Rachel Blank. Rachel joins Socialfly Co-Founder Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. She discusses why it matters so much to hire employees who have empathy, the way Rory builds community while keeping a watchful eye on the health of its members, and how Instagram has been an important marketing tool. Plus, a surprise!

Building a business is hard enough. In addition to being a mom? That’s another level. But co-founding a business with your spouse — someone who is already a serial entrepreneur and highly accomplished in their industry (in this case, haircare icon Frederic Fekkai) —- that takes some serious strategy, guts, and determination. Shirin Von Wulffen has built Bastide, a beauty brand focused on making skincare a moment, allowing women to pause and have a ritual. Shirin joins Socialfly Co-Founder Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career; standing up for herself while knowing her limitations; why anger can be a great energy; and, why using your gut in the hiring process is crucial. Plus, a surprise.

Building a business is hard enough. In addition to being a mom? That’s another level. But co-founding a business with your spouse — someone who is already a serial entrepreneur and highly accomplished in their industry (in this case, haircare...

Many entrepreneurs call their business their “baby.” And while there are countless resources for business owners, from coaching to seminars to podcasts like this one, mothers who give birth to a real baby often lack support in the months...