Entreprenista

“I was like, oh, we need to be able to be the ones to give ourselves permission so that we can keep showing up. And that's the intentional imbalance and hierarchy that I talk about in this. And that is so important for women to understand.”

What if the hustle you’re chasing is actually holding you back from loving the life you already have? In this episode of The Entreprenistas Podcast, we sit down with Amanda Goetz — serial entrepreneur, marketing expert, and author of the upcoming book Toxic Grip.

Amanda opens up about her journey from leading teams at the height of her career, through struggle and burnout, to redefining ambition with intention and joy. She shares her signature framework, “Character Theory,” a practical approach to embracing the many roles we play — CEO, mom, partner, friend — without the guilt of trying to be everything all at once.
What we talked about:

What’s Inside the Book? [5:05]
Different Types of Traps [13:44]
The Non-Negotiables [22:37]
Balancing Ambition and Rest [31:36]
Defining Success on Your Terms [43:20]

Connect with Amanda:
Website

Instagram

LinkedIn

Order a copy of Amanda's book, Toxic Grit!

Try Fyxer and get $25 off your first month!

Are you ready to get the recognition you deserve? The Early Entry rate for the Entreprenista 100 application ends on October 23, 2025. Take the first step toward gaining the visibility and recognition your business deserves. Start your award application today!

Join hundreds of ambitious, purpose-driven founders at The PGA National Resort for a life-changing weekend of inspiration, motivation, and transformation for the 2026 Founders Weekend!

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!
Curious about joining the Entreprenista League? Sign up here for a free info session.

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

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“...this is my lifestyle right like eating clean is my lifestyle like enjoying every day is my lifestyle so I'm just trying to be me and and be real and show the things that I've just learned, you know, that I've been obsessed with and learned over the years and turn it into something that really brings joy to other people.”

What happens when you take a personal struggle, a deep passion, and a refusal to settle—and turn it into a business that changes an entire industry? In this episode of The Entreprenistas Podcast, we sit down with Loren Castle, founder of Sweet Loren’s, the better-for-you, allergy-friendly baking brand now sold in over 35,000 stores nationwide.

Loren opens up about her journey from battling Hodgkin’s lymphoma in her early twenties to discovering the power of food, and ultimately creating a company that makes healthier eating accessible and delicious. She shares the early hustle of pitching Whole Foods with nothing but homemade cookies and determination, the lessons she learned scaling her brand from a kitchen recipe to a national business, and why purpose and passion are the keys to resilience in entrepreneurship.

What we talked about:
Taking the First Steps [7:55]
Taking THE Meeting [15:59]
Finding Your Mentors [26:07]
Launching a New Product [35:50]
Finding DATA [46:02]

Connect with Loren:
SweetLorens

Instagram

LinkedIn

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!
Curious about joining the Entreprenista League? Sign up here for a free info session.

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

“It was our journey and we were quite happy on our journey and we knew that eventually all the things, everything would align and, you know, we would end up where we were meant to end up. But just for us two personally, we were very aligned as to how we wanted to grow the business.”

From $20,000 in seed money to a global brand loved by women everywhere—this is the story of Eberjey. Founders Ali Mejia and Mariela Rovito share how a passion for beautiful, comfortable sleepwear sparked a business that grew into over 1,200 specialty stores worldwide. In this conversation, they open up about the challenges of launching in the pre-social media era, why they chose to stay self-funded, and the lessons learned from trade shows, distribution hurdles, and scaling through both wholesale and e-commerce.
Ali and Mariela also reveal their biggest mistakes (and what they taught them), the creative tools their team relies on, and why focus is key for every entrepreneur. Most importantly, they highlight the power of community—lifting up other women founders and building supportive networks they wished they had when starting out.
What we talked about:
Spreading the Word [8:59]
Changing With the Times [18:15]
Making Small Mistakes [24:42]
Funding a Business Like This [29:58]
Being With the Right Business Partner [42:24]
Connect with Ali and Mariela:
⁠Eberjey⁠

⁠Ali's Linkedin⁠⁠

Mariela's Linkedin
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!
Curious about joining the Entreprenista League? Sign up here for a free info session.
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay
Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

“People come to me to go not from zero to good, but they come to me to go from good to great.”

What does it really take to build a personal brand that cuts through the noise? In this episode, bestselling author, coach, and host of The Influencer Podcast, Julie Solomon, shares the hard-won lessons behind her business growth and reinvention.

Julie opens up about redefining success, overcoming imposter syndrome, and why messaging, not just content, is the true foundation of your brand. You’ll hear how she helps entrepreneurs articulate their genius, connect with their audience, and own their authority with confidence. Plus, Julie reveals her favorite business tools and the biggest secret that transformed her brand.

What we talked about:

Starting Your Personal Brand [3:10]

The Importance of Messaging [7:48]

Owning Your Genius [19:50]

Momentum Messaging [29:10]

Later This Year? [40:50]

Connect with Julie:

Website⁠

⁠Instagram⁠

⁠LinkedIn⁠

YouTube

DM Julie!

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!

Curious about joining the Entreprenista League? Sign up here for a free info session.

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

“I would say give yourself 30 days of visualizing every morning for 10 minutes every morning. What your life will look like in five years if you don't make any changes. And a lot of times, it's the realization that if you are living that sort of life where you're afraid to take the opportunities or to take the leaps, it's so much better to bet on yourself than it is to allow the world to happen to you.”

On The Entreprenista Podcast, we don’t just talk about success, we uncover the elephants in the room that most people try to hide. In this episode, serial entrepreneur, bestselling author, and Earn Your Happy host Lori Harder gets real about fear, failure, and the messy middle of building a business. From growing up in a restrictive religion without a high school diploma, to losing everything during the 2008 recession, Lori shares how she turned setbacks into fuel for her entrepreneurial journey.

You’ll hear the behind-the-scenes story of launching her first venture, pivoting into personal development, and ultimately founding Gloci. Along the way, Lori shares how she learned to embrace vulnerability as her superpower, why mentorship and community are essential for growth, and the bold mindset shifts that helped her raise capital and scale her vision.

What we talked about:

Overcoming Conflicts Growing Up [7:20]

Working With Coaches [15:11]

Understanding at the Next Level [24:47]

Role as Visionary and CEO [38:45]

Connect with Lori Harder

Lori on LinkedIn

Earn Your Happy Podcast

loriharder.com

Instagram

YouTube

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!

Curious about joining the Entreprenista League? Sign up here for a free info session.

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. 

“It's good to have your own executive coach because at the end of the day, the brand is the brand is the brand. We are also our own brand. And for me, whether the company exists in this way or not, I will still be Kendra Bracken Ferguson.”

Kendra Bracken-Ferguson, 4X founder, brand builder, and author opens up about her early career in PR, her career leap of faith, and the behind-the-scenes struggles of building one of the first influencer management agencies before Instagram even existed.

She shares the game-changing advice she received, the importance of having both a personal and a partnership executive coach, and how she evaluates new opportunities with her “litmus test” for founders.

What we talked about:

Starting Something New [5:40]

Advice to Resolve Conflict Within Your Business [11:35]

Being a Good Executive Coach [20:18]

The Process After Having a New Idea [29:01]

What Are You Most Looking Forward To? [39:41]

Connect with Kendra:

kendrabracken-ferguson.com

LinkedIn

Instagram

Join our Founders Weekend Wealth & Wellness Retreat

April 30th - May 3rd, 2026 at the PGA National Resort in Palm Beach Gardens, FL. ⁠Reserve your ticket here!⁠

Join our ⁠Entreprenista League⁠ community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our ⁠website⁠ and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!

Curious about joining the Entreprenista League? ⁠Sign up here⁠ for a free info session.

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

⁠Apple Podcasts⁠ | ⁠TuneIn⁠ | ⁠Spotify⁠ | ⁠Stitcher⁠ | ⁠iHeart Radio⁠ | ⁠GooglePlay⁠

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

“An acquisition is not the end all, be all. And I really want to emphasize that because I think there's so many misnomers or ideas out there that people think the norm is raising money. I did not. There's another way to do it. It's just less talked about and gets less attention. The end all is not always an exit.”

Gwen Whiting is a serial entrepreneur and the co-founder of The Laundress, an eco-friendly cleaning brand. After selling the company to Unilever in 2019, Gwen faced unexpected challenges navigating the acquisition process and the emotional toll of watching the brand she had built for many years start to sink.

Now, Gwen is channeling her passion for wellness into her latest venture, The Fill, a private members cleaning community focused on sustainable solutions. Through this new chapter, she continues to advocate for responsible entrepreneurship and creating meaningful impact. After not being able to speak about the details of her acquisition until now, Gwen is finally able to reveal what can really happen after a sale.

Tune in and hear the challenges Gwen faced going from founder to employee, what she learned from her acquisition, and why some of her best advice is to join the Entreprenista League.

We talked about:

How the Laundress was acquired (06:42)

The emotional toll of selling a business (24:52)

Sustainable business practices (31:36)

The importance of giving back (35:56)

Challenges of starting fresh (47:14)

Connect with Gwen:

@gwenlwhiting on Instagram

thefillclub.com

⁠Listen to Gwen's previous episode on the Entreprenista Podcast here

Join our Founders Weekend Wealth & Wellness Retreat

April 30th - May 3rd, 2026 at the PGA National Resort in Palm Beach Gardens, FL. Reserve your ticket here!

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!

Curious about joining the Entreprenista League? Sign up here for a free info session.

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Relay is a financial technology company, not a bank. Banking services provided by Thread Bank member, FDIC.

"When you actually start to look at what's working you realize that 80% of what you're doing you could actually stop doing and if you just focused on the 20%, you would make more."

Join Stephanie as she reconnects with her friend and powerhouse entrepreneur, Leanne Lopez Mosley, the founder of Rich Queen. After trading her corporate career for entrepreneurship, Leanne has mastered the art of scalable business success going from selling $35 tickets to achieving $2 million months in just a few short years.

They discuss the challenges of goal-setting and productivity that many women face, and how Leanne transformed her early struggles into a thriving business model built on authenticity and effective messaging strategies. Discover her secrets to automating your business with innovative tools, including Leanne AI, which enables entrepreneurs to clone her messaging methodology and save time.

Join us for a discussion about the true meaning of entrepreneurship, the impact of community, and how to take your business to new heights, without sacrificing your freedom or well-being.

Exclusives for Entreprenistas!

⁠Leanne AI⁠

She Makes Bank

What we talked about:

Leanne’s Career Journey Before Creating Rich Queen [4:40]

The Stuggles of Being a Mamaprenista [10:23]

Leanne’s Mentality Shift [20:45]

If you had to start your business over today, what would you do differently? [33:00]

Leanne AI [38:00]

What does a funnel look like on the back end? [51:20]

Connect with Leanne:

She Makes Bank

Leanne AI

Freedom Funnels

Linkedin

@theleannelopezmosley Instagram

Rich Queen Podcast

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!

Curious about joining the Entreprenista League? Sign up here for a free info session.

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Relay is a financial technology company, not a bank. Banking services provided by Thread Bank member, FDIC.

"We together can move that needle and help change the world for the better."

Catherine Gray is an entrepreneur, producer, and advocate for women's empowerment known for her impactful work supporting entrepreneurs through media and funding platforms. As the founder of She Angel Investors and the co-founder of the She Angels Foundation, Catherine bridges the funding gap for women by providing resources, education, and inspiration. Catherine's passion for storytelling and advocacy led to her latest film project, the documentary "Show Her the Money" which highlights the challenges women face in securing venture capital.

Tune in to hear how Catherine's experience inspired her mission to educate women entrepreneurs, her strategies for raising awareness about venture capital, and all about the impact of her grassroots campaigns in promoting venture capital education.

NYC Founders: Join us at the Show Her the Money Film Screening + Conversation ! Get your ticket right here.

What We Talked About:

Understanding venture capital and its challenges [04:43]

The importance of education in venture capital [20:32]

Expanding reach [28:59]

Connecting and building relationships [35:46]

Connect with Catherine:

She Angel Investors

Show Her the Money

Catherine Gray on LinkedIn

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!

Curious about joining the Entreprenista League? Sign up here for a free info session.

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Relay is a financial technology company, not a bank. Banking services provided by Thread Bank member, FDIC.

“Every email that goes out with a pitch to tell someone about the brand, they may not answer, they may not opt in for product, and we may not gift them, but I built one more touch point of brand awareness and maybe [they] read that email and discovered our brand. You have to be what 99% of the world is not, which is consistent.”

In this episode, Stephanie sat down with Divya Gugnani, a serial entrepreneur and investor as well as the CEO and co-founder of Wander Beauty, a brand renowned for its clean multitasking beauty essentials designed for the modern woman on the go. With 5 SENS, her latest business venture, Divya is creating a sensory experience with fragrances that emphasizes clean ingredients and unique mood encapsulating scents.

Her commitment to clean beauty and innovative consumer focused products continues to drive her success in the competitive beauty industry and her leadership has earned her numerous accolades and awards, underscoring her impact as a visionary in the beauty market. Tune in to hear Divya’s advice on venturing into a new industry, building a successful business with a partner, and how she keeps her focus and balance with her growing family.

What We Talked About:

The lesson Divya learned from selling to QVC [07:14]

If you lack the knowledge, surround yourself with experts and build a community [12:56]

The power of working with a business coach [17:07]

How Divya’s experiences in childhood and adolescence inspired her fragrance business, 5 SENS [18:04]

People are the magic ingredient to building an outstanding brand [25:48]

Connect with Divya:

Divya Gugnani on LinkedIn

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!

Curious about joining the Entreprenista League? Sign up here for a free info session.

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Relay is a financial technology company, not a bank. Banking services provided by Thread Bank member, FDIC.