Have you ever considered niching down your clinic? Tune in today to find out how Kevin Schmidt, PT, MSPT, CMP, Bike PT  established Pedal PT, a practice geared towards cyclists. Kevin shares how he started his practice and some unique local marketing strategies he uses to reach out to the community. Plus, stay tuned to find out how Kevin is franchising his business.

 

“As a bike niche practice...a lot of the people that we see initially as competition as business owners and clinic owners ultimately become your referral sources.”

-Kevin Schmidt

 

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Time Stamps:

8:00 How Kevin got into bikes

11:20 Aches and pains that come with biking

16:20 How Kevin got the motivation to open his own practice

23:40 Kevin talks about his niche and authenticity

29:30 Kevin’s unique local marketing tactic-Free Coffee!

39:45 Do insurance companies pay for a bike fitting?

43:40 Pedal Pt’s relationship with other businesses

49:40 Cultivating Google reviews

52:00 Kevin’s next steps - Franchising!

 

Resources:

• Cashptchecklist.com
• www.cashptmastermind.com

 

Connect with Kevin:

• Facebook
• Instagram
• Email
• Pedal PT

Connect with Aaron:

• Facebook
• Instagram
• Twitter
• LinkedIn