I'm here to drop a loving truth bomb for you today, Rockstar. If you want to build an authority brand, just focusing on being different and standing out from your competitors is not enough.

Hear this: we're not here to compete. We're here to serve. And let's be real, we're here to make sales because without revenue, we don't have a business.

If you want your message to resonate and ultimately help you land sales on repeat, you have to STOP focusing on the wrong thing – standing out.

To build a sustainable business and thriving brand, you have to focus on the right thing – RESONATING with your audience.

Listen in today, as I break down 4 practical ways you can do just that. You'll walk away from this episode knowing exactly how to position your brand so your messaging speaks directly to your avatar in a way that connects and converts.

Connect with Steph:

Apply for The Authority Brands Framework Training: https://theweberco.com/application

Read about our programs here: https://theweberco.com/all-programs