On this episode of the Business of Strength Podcast VH veteran Mike Capriglione breaks down the sales process and client lifecycle.  

Mike has helped to streamline and organize the entire company sales system across both VH facilities.

He recently presented at the 2-day BOS immersion and the presentation was so well received we knew a podcast was in order.

On the show we discuss:

1. How great coaching makes the sales process easier.

2. An authority and social proof tactic that takes the weirdness out of a sale process.

3. Mike’s thought process on paid vs. unpaid trials.

4. non-negotiables that every gym needs in their new client on boards.

5. Advice for all young coaches entering the industry.

If you would like to connect with Coach Mike you can email him at  [email protected]