Welcome to episode 11 of Lunch with Norm. In today’s episode I am sitting down with branding expert Jeff Sass to discuss the art of creating a brand stories. A great brand story can be applied to Amazon and E-Commerce sellers. We discuss not only the benefits of creating engaging brand stories but also step-by-step instructions on how you can start. Jeff also mentions red flags you should avoid when creating your story!

 

Check out Jeff’s book here:

Everything I Learned About Business and Marketing, I Learned From THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back)

 

Sit back. Relax. Enjoy the show.

 

Produced by Kelsey Farrar

Theme Music by Hayden Farrar