In this episode Dan Goodman breaks down the difference between bonuses vs. incentives in the gym business.  He talks about the short term goals, mid range goals, and long term goals that all gyms need to consider with their team.

The book he references as inspiration for the incentive program at VH is Profit Works by Alex Freytag and Tom Bouwer.

Stay tuned for the Business of Strength 2024 events calendar which will be released the first week of January!