Matt Wenning tells his story of how he transformed himself from a youth athlete into a champion powerlifter. Matt discusses his time as a collegiate and NFL strength coach and how/why he decided to start his own company. We talk about the business of Wenning Strength including his gym Ludus Magnus, his work helping fireman reduce injuries and stress, to his days as a military contractor working with elite military operators. Matt’s no nonsense blue color approach to his brand is what attracts many people to want to work with him. In his words “I’m just trying to be the most badass dude I can be!” Matt is a true example of someone who has turned their passion into a profession.