Let's talk about a marketing topic, DM strategy.

Let me start by saying that there is a big difference between cold pitching vs. cold DMs and in today's episode of BRANDED! we're actually talking about when it may be appropriate to cold pitch (shocking, right?)

But here is the thing, these platforms are called social platforms for a reason and they should primarily be used to expand your network, build relationships, and serve your audience.

It's also important to note that relationship building is a long game, and it could take several months to convert someone.

We also dive into automation (and funnels) and how they can engage your audience while supporting your business growth.

And if you're ready to see what automating your own business (email, text, DMs, etc.) while prioritizing the relationship on the other end of the screen can look like, shoot me a DM with the word AGENCY.

Don't forget to tag us on stories @theweberco when you give us a listen!

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