In this episode, Coach Joe Strong sits down with Matt Simmons, the founder of Simmons Media, to discuss the power of social media for gym businesses.

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In this episode, Matt shares his journey from college to building a thriving social media/content creation agency focused on the fitness industry.

Joe and Matt dive deep into the tactical strategies and best practices for gym owners to level up their social media presence.

They cover topics such as:

The 4-2-1 content strategy for balancing growth, member engagement, and sales posts

The importance of authenticity, creativity, and "failing forward" in social media

Essential tools and techniques for high-quality video production on a budget

The psychology of branding and color choices to attract your ideal gym members

Challenges of delegation and scaling a growing social media management business

Matt also shares insights into the business side of Simmons Media and how they've carved out a niche by specializing in this space.

This is the Business of Strength