Being an entrepreneur is a challenge that not everyone is up to. As the saying goes, it’s “Simple, not easy.” This is especially true when you’re building yourself up as an authority in such a clearly-defined niche as injury rehab for endurance athletes. Chris Johnson joins Aaron LeBauer to discuss some of the specific challenges he has encountered along this journey. Together, they discuss the challenge of translating high-level information into something more accessible for the masses; the difficulty of putting a pin on what physical therapy actually means; the challenge of putting out content online; and more. There is a lot of good information to pick up from this conversation. Stick around.