If you're still repurposing emails into Instagram posts and wondering why your content isn't converting, this conversation will completely shift how you approach content creation in 2025.

Today I'm joined by my friend and client Dielle Charon, founder of For the 23%, for a deep dive into what's actually working in content right now versus what we used to be able to get away with. We're both seeing the same shift: the passive content strategies that worked a year ago simply aren't cutting it anymore, and the creators who are thriving are the ones treating content creation like the full-time job it actually is.

Dielle shares her journey from being able to coast on repurposed content to having to completely revamp her approach, including her storytelling framework where you spend 50% of your content just painting the problem before sharing any solution. We're also diving into why studying content creators (not just business coaches) has been game-changing for understanding how people actually consume content on these platforms.

From our content creation routines to what's working (and what's definitely not working) in 2025, this conversation covers the mindset shifts, practical strategies, and honest truths about what it takes to create content that actually converts. We're also addressing the content heartbreak that comes with platforms changing and why fighting the algorithm is the least productive thing you can do with your time.

In today's episode, we're talking about:

• The storytelling framework that's converting
• Why studying content creators beats studying coaches
• The shift from passive to active content creation
• Content creation systems that actually work
• What's not working anymore

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Connect with Dielle

• The WOC Business Show
• Instagram
• Youtube

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