If you're spending hours creating beautiful content that gets crickets for engagement, the problem isn't your design skills or your expertise. It's probably your content topics! This episode will show you exactly how to fix it.

Today I'm breaking down the framework I use to evaluate every single content topic before it goes live. Here's the truth: a great content topic can make mediocre design and copy perform well, but even the most beautiful, expertly crafted content will flop if the topic doesn't land. I spend more time ideating content topics than I do on creative, editing, or scripting, because when you nail the topic, everything else becomes easier.

I'm sharing the exact 5 filter system I use to test whether a content topic will actually stop the scroll and convert, or if it's destined to get lost in the noise. From understanding the difference between "specific" and "niche" (they're not the same thing) to making sure your topics showcase your unique expertise without being too broad, this framework will transform how you approach content creation.

I'm giving you real examples from my own content, including posts that could have performed better and exactly how I would fix them using this system. Plus, I'm sharing how this process saves me time on caption writing because when your content topic is strong enough, you don't need to rely on heavy captions to carry the message.

In today's episode, we're talking about:

• Why content topics matter more than design or copy
• The difference between "specific" and "niche"
• How to make content personal to your expertise without making it hyper niche
• The attention-grabbing formula that gets people to stop scrolling
• Why trying to teach a "whole textbook" in one post is killing your engagement

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Related Episodes:

• Ep 149 - The Art of Sublte Selling: Why Your Direct Marketing Isn't Working Anymore

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