If you're exhausted from trying to be everywhere online or frustrated that your content isn't converting despite being on multiple platforms, this episode is for you. And it might be the most important framework you implement this year!

Today I'm introducing the Media Mapping Method, which is the evolution of my platform personalities framework that I shared almost 2 years ago. This isn't about working harder or creating more content. It's about working smarter by giving each platform or feature a specific role in moving people toward your conversion goals.

The biggest mistake I see is people either burning themselves out trying to be on every platform with the same energy, or just repurposing the same post everywhere and wondering why nothing's working. The truth is, you need to leverage multiple modes and methods, whether that's using different features on one platform or strategically using multiple platforms to initiate different conversations.

I'm breaking down the 5 categories of the Media Mapping Method: Credibility, Culture, Connection, Concepts, and Character. Each category serves a different purpose in your marketing ecosystem, attracts different types of audiences, and moves people through your funnel in unique ways. Plus, I'm sharing my exact media map, both my current multi-platform approach and what it looked like when I was only using Instagram.

In today's episode, we're talking about:

• The 5 categories of the Media Mapping Method
• Why repurposing the same content everywhere is killing your conversions
• The difference between Character and Connection content
• My exact media map breakdown
• How to implement this framework even if you're only using one platform

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