Brand Your Way to A Million

EP 187 - Why Your "Community" Is Actually Just an Audience (And How to Fix It)


Listen Later

If you're constantly asking yourself "what do they want me to say?" instead of "what do I want to share?" you might be building a fake community instead of a genuine one. This episode will help you understand the difference and why it matters for your business.

Today I'm diving deep into the psychology behind content creation and why so many of us end up people-pleasing our way to an audience that doesn't actually stick around. We're talking about the difference between having spectators who clap and leave versus active participants who buy into your essence and stay through your pivots, mistakes, and boundary-setting.

Here's the truth: scared people don't become well-known, and boring people don't get paid. If you're trying to make everyone love you and never want to upset anyone, you'll never stand out or get the visibility you're craving. Your brain literally filters out sameness. It only pays attention to emotion, polarity, and what's different!

I'm breaking down why we cater to fake communities (spoiler: it's often about that inner child need for validation and safety), how to spot whether your community is genuine or performative, and what to do if you realize you've been building the wrong kind of following. Plus, I'm sharing the mindset shifts you need to make if you want to attract people who will stick with you for the long haul.

In today's episode, we're talking about:
  • The difference between audience and community 
  • How to spot a fake community 
  • The psychology behind people-pleasing content 
  • What makes a genuine community stick around through pivots, mistakes, and changes in your business
  • How to start building real connection by detaching from metrics 

Connect with me: 

  • Website

  • Join our email list!

  • Instagram

  • Pinterest

 

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer 

Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

...more
View all episodesView all episodes
Download on the App Store

Brand Your Way to A MillionBy Jasmine Haitalani

  • 5
  • 5
  • 5
  • 5
  • 5

5

8 ratings


More shows like Brand Your Way to A Million

View all
The Life Coach School Podcast by Brooke Castillo

The Life Coach School Podcast

8,833 Listeners

Progress Mode with Brendon Burchard by Brendon Burchard

Progress Mode with Brendon Burchard

3,683 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,622 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,587 Listeners

Side Hustle Pro by Nicaila Matthews Okome | Side Hustle Pro Media

Side Hustle Pro

1,773 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,068 Listeners

The Marie Forleo Podcast by Marie Forleo

The Marie Forleo Podcast

1,657 Listeners

Woman of Influence by Julie Solomon

Woman of Influence

1,443 Listeners

Make Money as a Life Coach® by Stacey Boehman

Make Money as a Life Coach®

808 Listeners

the bossbabe podcast by Natalie Ellis

the bossbabe podcast

2,015 Listeners

For The 23% The Woman Of Color Business & Entrepreneurship Podcast by Dielle Charon

For The 23% The Woman Of Color Business & Entrepreneurship Podcast

76 Listeners

Powerhouse Women by Lindsey Schwartz

Powerhouse Women

887 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,599 Listeners

Business without Burnout by Kirsten Roldan

Business without Burnout

18 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

126 Listeners