If you're sitting down to create content and getting stuck on questions like - " Is this aligned with like what's currently trending? Does this make me stand out? Does this follow like my content strategy?" This episode is for you!

The signature four are four like kind of content categories that make your content instantly recognizable, non-generic, and more specific to you and your brand. This strategy keeps your content consistent, no matter what you're launching. It also stops you from sounding like every other coach or service provider in your niche!

We use the Signature 4 framework at Highflier Powerhouse and it's able to balance authority, differentiation, story, personality, thought leadership effortlessly. Plus, it gives you 1 leading category so that you can focus your content strategy on that without losing variety.

The truth is, talking about your offer doesn't necessarily lead to conversions or community. I'll be sharing 4 incredibly simple steps to build your Signature 4 and a few filters to run your ideas through the make sure you aren't limiting yourself or watering down your message with the Signature 4 framework!

#1: What is something that you're always gonna be hired for? What is your core expertise?

#2: What is your differentiator? What is the angle only you bring to the table?

#3: How do you want to humanize your brand?

#4: What is the story that you're trying to document in real time?

And remember, if it's too broad, it's basic and if it's too narrow, it's limiting.

In today's episode, we're talking about:

• Why you need to know your Signature 4 to create content that converts
• How Highflier Powerhouse uses the Signature 4 framework
• How you can find YOUR Signature 4
• Questions to ask yourself before committing to your Signature 4

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