Wabi Sabi - The Perfectly Imperfect Podcast with Candice Kumai

EP 188 Watch out For: Performative Healing & the Rise of the Shamefluencer


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This week, I’m peeling back the glossy filters and calling it like it is.
Why are so many individuals on social just shaming machines in disguise? I’m talking about the rise of the shamefluencer — creators who weaponize wellness language to judge, call out, and divide. It’s a culture that prioritizes perfectionism over progress, comparison over compassion, and fear over freedom.
In this solo episode, I’m chatting performative wellness is hurting real healing, and what true self-work actually looks like — beyond the highlight reels and hashtags. Healing isn’t about shaming others to feel better about yourself or to grow a following or get clicks. It’s about embracing imperfection, owning your journey, and showing up with honesty and vulnerability. Be gentle with you and with all.
It’s time to reclaim wellness as a space for growth, connection, and kindness — not judgement.
A gentle reminder from me to you: everybody’s trying their best — and if you can be kind, be kind.
You can always be kind.
x Candice
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Wabi Sabi - The Perfectly Imperfect Podcast with Candice KumaiBy Candice Kumai

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