Jason and I have had a cadence of doing a podcast a month talking about program design, both offline and online, coaching, career success in the fitness industry and much more. This time around the conversation to why Jason is leaving social media and focusing on other aspects and laser focusing on the audience that he’s served rather than trying to become “bigger” with a larger audience. This conversation turned into a must listen to any coach, gym owner, or someone working on building a career in the fitness industry. 

IN THIS EPISODE YOU’LL LEARN:

=> Why Jason is leaving social media and what he’s focusing to grow his business and reduce his stress.

=> How Jason’s Crossfit programming business was purely a passion project that turned into a real business. 

=> Why a viral article turned Jason onto a new game that wasn’t beneficial for his mindset or business (and how many people are doing the same). 

=> The power of creating a clear target of what you want to achieve and why.

=> How to put your best foot forward for the people that matter most (and it’s NOT a growing audience and going viral). 

=> The Louie Simmons quote that will fire you up and the people that Jason is focused on serving. 

=> The 4 stages of social media revisited and the 2 stages coaches should live in (offline and online). 

=> Why your content should do two things: help you learn and help you educate your specific audience (and how most people do it wrong). 

=> How Kevin, one of our biz clients built a $300k+ a year online coaching business that serves special operators and military (staying in stage 1 and 2 of social media). 

=> We break down different platforms that make sense for you based on what you’re trying to achieve. 

=> The secret to going deeper with audience topics rather than trying to go wider and losing your sense of self and integrity. 

=> Why some of the most successful coaches and business owners have a very small following on social media (and the lessons you should take and apply). 

=> What our low engagements posts that created more clients will teach you about the truth about “popular posts. 

=> The “Results In Advance” model of content creation you MUST start using. 

=> Our view on “Reaction Posts” and why negativity will lead to more negativity. 

=> 3 ways to get endless ideas on what to share with your audience that will never go out of style and get you clients. 

=> How to play to your strength and stand out and be different than ANYONE else. 

LINKS & RESOURCES:

Jason’s site www.JasonBrownCoaching.com 

Jason’s IG https://www.instagram.com/jasonbrowncoaching/

Download Our 3 Powerful and FREE Gym Playbooks https://free.builttolastgym.com/

Luka’s Courses and Workshops  www.LukaHocevar.com

Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber