It's time to sit down and make a plan for 2026! You might be thinking, "wow, this feels really early?" But truthfully, I think the best way to set yourself up for failure is to wait until the last moment to look ahead. I did this entire process during a travel day filled with delays. I promise, it's not as intense as it sounds!

First, I want to reflect on the year you just had. What was your best month? What about your worst? When did you feel like your creative energy was flowing and how was that reflected in your revenue? What were your goals this year? Did you achieve them? After we've taken the time to assess the year that's coming to a close, we can take an honest look at the year ahead.

The best method I've found for yearly planning is to start with a big thing and reverse engineer. Set a revenue goal, even if making more money this year is not your main goal. Even if your want to make the exact same amount next year, you should set the goal to repeat the income differently. This way, you're not shutting down your creativitity in proportion to your monetary goals.

Here's the thing: we want our goals to be data-driven, not vibe based. You should be able to look back at old campaigns and pinpoint what worked and what didn't. This will literally be reflected in the numbers! You know the money you need to make. You may not know the exact how that will get you there, but that's why we reverse engineeer from that number.

Once you have those numbers in place, you can start outlining your campaigns. Here's the thing: this is just an outline! Timelines can change. But having a rough idea will give you the foresight to manage your energy and give yourself the necessary time to plan, energize and execute!

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