You need to know what it takes to run a campaign that actually stands out in 2026. If you've ever felt like your launches are getting lost in the noise, or you're stuck recycling the same old tactics with "meh" results, this episode is for you.

I'm breaking down the shifts I've seen in the world of launches, and what you need to know if you want your next campaign to feel fresh, exclusive, and binge-worthy. These are the frameworks and creative ideas I use with powerhouse brands every day. We'll talk about why attention is harder to earn now, how audiences are getting savvier, and what it really takes to create a campaign that people can't stop talking about.

We'll chat about what's working right now, how to tap into cultural moments, and why subtle selling is the new superpower for founders who want to sell without feeling salesy. I'll walk you through the 7 things every campaign needs, plus the trends I'm seeing that you can start using ASAP. You'll hear real examples from brands that are breaking through the noise, and I'll share the mistakes I see most often (so you can avoid them).

If you're tired of the same old strategies and want to feel excited (and confident!) about your next launch, you're in the right place. Whether you're running your first campaign or looking to outperform your last one, you'll walk away with actionable ideas and a fresh perspective on what's possible for your brand.

In this episode, we're chatting about:

• The 7 must-haves for every campaign in 2026
• How to create those "can't-miss" moments for your audience
• The real deal on subtle selling (hint: it's not about being mysterious)
• Fresh trends in campaign visuals, product display, and multi-format drops
• Building your "celebrity confidence" as a founder and brand leader

Connect with me:

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• Pinterest

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