In today's live episode of the Business of Strength Podcast, Joe and Dan share their journey from a small training facility to a thriving fitness business. Recorded at the NSCA New Jersey conference, they dive into the challenges of gym ownership, discussing lessons like diversifying client bases, setting prices, and maintaining core values. With candid stories of early struggles and hard-won wisdom, they offer a roadmap for fitness professionals looking to build a sustainable, successful business. This episode is a must-listen for anyone in the industry ready to turn passion into profit.

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