Heading into the New Year, it's time to approach your marketing with a fresh set of eyes. And that doesn't have to mean falling for trends that are all hype with no real returns! Today, I'm walking through the marketing trends that are actually worth your time to take into 2026.

Marketing strategies are practically plagued with hype. So what actually works and what should you spend less energy on in the coming year. Here are some trends that I think are more hyped than they're worth:

#1: Posting more often

Quantity can only get you so far. If you're spending more energy churning out more content instead of deciding how you want to be intention to show up in a way that inspires people to actively support you, it's not energy well spent.

#2: Finding better hooks

Hooks are tools, not strategies. Don't get me wrong, I love a good hook! But the content has to be meaningful throughout the piece for the hook to mean anything.

#3: Trending formats

Hopping onto trends online might make for a random viral moment here and there. But it doesn't differentiate your brand from the rest. Finding ways to incorporate a signature style, no matter what kind of content you do, is more important than trend chasing.

#4: AI content strategists

I've had enough with people telling Chatgpt to create a content plan for them. You need to create a foundational piece of content and then use AI as a content evaluator, not a strategist.

#5: Being on all platforms

Being on multiple platforms is a good idea if you have a plan, but simply deciding to be active on every platform to increase your chances will likely just end in fragmentation.

So what are the alternative? You'll have to tune into the episode for the full scoop, but here are the top marketing trends I see coming in 2026:

#1: Founder focused marketing

#2: Becoming the celebrity of your niche

#3: Micro community marketing

#4: The basic breakthrough

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