Everyone is following the same content advice and it's creating a bottleneck in most people's marketing funnels. So how can you actually find what works best for you and your brand? We're seeing templated styles, over-education and under-positioning, and viral coaching loops. Let's break out of that cycle!

Your marketing strategy doesn't need to be held at the whim of the algorithm. Like, sure, you need to get seen. But what is happening AFTER you get seen? Are you just going viral and going back into oblivion? We need to nail down your positional marketing to get you chosen over and over again by people that are going deeper into your funnel.

You might not have a content problem, you might have an identity problem. Can people immediately point out your style? Think of your favorite people online. You can likely pick their posts out of a line up. Can your audience say the same for you? If not, this episode is for you.

Demand is not just about posting more, it's about directing your audience's perception of you. If you want them to see you as the highest ticket, more premiere option, how can you shape your presence to convey that message? It's likely NOT a case for simply posting more. Your audience has a problem that they're actively searching for helping solving right now. Your marketing, at it's core, needs to make it clear to them that you are the only logical solution to their problem. Tune in to find out how.

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