Branded & Booked

EP 202: Is Airbnb Trying to Prevent Direct Bookings?


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Airbnb's latest updates aren't just platform tweaks—they're a strategic move to keep hosts (and their guests) locked into Airbnb. From limiting outside links in communication to discouraging direct bookings, these changes could seriously impact how you grow YOUR business, build guest relationships, and maintain control over your brand.

In this episode, I'm breaking down what the changes mean, why they're a potential threat to independent hosts, and most importantly, how to stay in control of your brand, your business, and your bookings.

Whether you're new to hosting or own multiple properties, this episode will help you take ownership of your short-term rental brand, so you're not just building someone else's platform.

What You'll Learn: ✅ What's changing on the Airbnb platform ✅ Why relying solely on the platform is riskier than ever ✅ How to capture your guests' information while they're at your property ✅ How to build a guest pipeline you actually own (hello, email list + direct booking!) ✅ The key marketing assets every STR host needs to future-proof their business

Resources Mentioned: 🔗 Read Airbnb's Policy Updates → HERE📲 Connect with me on Instagram → @theweberco🎙️ Love this episode? Join my free → Facebook Group to keep the conversation going!

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Branded & BookedBy Steph Weber

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