This week on Branded and Booked, I'm sharing how Cabins on the Cumberland (our micro-resort) brought in 50% direct bookings in May—and the exact strategy behind it.

Even while the property is still under construction, we created a marketing plan powered by storytelling, strategy, and a whole lot of intention. In this episode, you'll learn:

• Why content is just one part of a bigger marketing picture

• How pairing SEO with storytelling builds long-term visibility

• The 3 C's of marketing you need to revisit ASAP

• What to offer instead of a basic newsletter to grow your list

• Why collecting phone numbers matters (even if you're not texting yet)

• How to prep during the slow season so you're fully booked in the busy one

• What to keep in mind about partnering with local businesses

✨ If you're trying to grow a direct booking strategy that actually works, this one's for you.

DM me the word "INFO" at @theweberco on Instagram to learn more about how I can help you build a brand that books and a marketing strategy that converts.

Love this episode? Join my free → Facebook Group to keep the conversation going!