In my final episode of the "Fall in Love with Short Form Video" series, I'm sharing exactly how to experiment with short form content strategically. You don't have to spend a bunch of energy on video content and just randomly hope something sticks.

Most experiments fail miserably because people aren't actually experiementing at all, they're just being inconsistent. They change everything at once. Scrapping the format, topic, hook, editing every time gives you absolutely no data to learn from. There's no baseline, no timeline, and no clear understanding of what you can actually control.

The Framework I Use:

1. Define Your Experiment Window

   • Choose a timeline: 14 days for quick signal testing, 30 days for pattern clarity
   • I recommend 30 days with at least 10 videos—enough data to truly understand what's working

2. Only Change 1-2 Variables

   • This is the core principle: if you change everything, you learn nothing
   • I break down three types of variables you can test:
     • Format-based: length, style (talking head vs. voiceover), platform format
     • Topic-based: category focus, audience angle, stage of awareness
     • Message-based: hooks, story structure, script flow

3. What I Typically Experiment With:

   • Hook type (this is my go-to)
   • Category focus or audience angle
   • Story structure and pacing

Your Next Steps:

1. Record a reintroduction video to pin to your profile
2. Complete a 5-video series in one week (goal: just finish it, no pressure on metrics)
3. Choose ONE experiment for the next 30 days with a clear, measurable goal

The truth is, no one is watching as closely as you think. They're not auditing your strategy or tracking your experiment. You're the only one who knows this is an experiment. And "failing" content is still data that teaches you something.

I used this exact process to gain 1,000 followers on TikTok in 30 days with multiple videos hitting 400,000+ views. It works when you commit to the process.

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

Triple your audience, demand and sales with a 90-day marketing reinvention designed to position you as the #1 choice in your industry and change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice