What if the reason you haven't hit multi-six figures yet has nothing to do with your strategy and everything to do with your identity?

In this episode, I'm diving into one of the biggest (and most overlooked) reasons entrepreneurial therapists stay stuck: the identity ceiling they're unconsciously living under. I'm sharing why you don't need permission to evolve, why mindset (not marketing) is often the real bottleneck to growth, and how the identity you're operating from determines what feels "safe" or "possible" in your business. We'll talk about what it really takes to scale in 2026, especially when you're in the messy middle, things aren't shiny anymore, and quitting feels tempting.

I also open up about my own identity shifts from solo therapist to multi–six–figure entrepreneur and the uncomfortable growth that came with it. We explore failure (and why you must be willing to fail fast), the hidden fears that keep therapists playing small, and how surrounding yourself with the right rooms and people can fundamentally change what you believe you're capable of. If you're done repeating the same year over and over and ready to step into a bigger version of yourself, this episode is for you.

Topics Covered in this Episode:

• 4:48 - The unconscious rules you're following that may be holding you back

• 7:30 - What it really means to "change your identity overnight"

• 10:05 - The uncomfortable question every scaling therapist must answer

• 12:40 - Why failing fast is a non-negotiable skill in 2026

• 15:18 - The tradeoffs no one talks about when you decide to scale

• 18:55 - How your body can reveal the goals you're secretly afraid to hit

As you head into this new year, I want you to ask yourself: Who do I need to become to create the results I want? If this episode resonated, take the next step and join me for my free live training in January, where I'll be breaking down three concrete strategies to scale in 2026. Sign up, grab the workbook, and come hang out with me live!

Resources Mentioned:

Join my New Year Masterclass on 3 Strategies to Scaling in 2026 for Entrepreneurial Therapists: https://www.theentrepreneurialtherapist.com/webinar

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle