Greg Hammond of Concept2 calls in to talk with Joe and Dan. They discuss his role at Concept2, their unique company hierarchy, how they establish relationships with pro athletes like Conor McGregor and more!

About Greg: Greg has been with Concept2 since 1996 and works very closely with the growing motocross and mixed martial arts markets as well as with CrossFit, Police and Fire departments. Currently Greg lives in Johnson, Vermont with his wife Laurie and still races motocross locally and has started to learn Brazilian Jiu Jitsu. When he is not on the road for Concept2 he enjoys training local athletes and getting the most out of living in Vermont by snowboarding, mountain biking, running and Nordic ski racing.

To attend one of our Business Of Strength mentorships visit http://www.strengthentrepreneurs.com