If you run a boutique hotel, micro resort, short-term rental, or property management company, your Instagram can lead to bookings — but only if you're using it strategically. In this episode, I'm sharing why most hospitality brands miss the mark and exactly how to change that.

We'll cover:

• The one account setup mistake that instantly splits your audience (and how to fix it)

• Why your "pretty pictures" might actually be hurting your bookings

• The secret ingredient missing from most hospitality Instagram strategies

• A simple shift that turns passive scrollers into active inquirers

• How to make Instagram's evolving features work for you — not against you

• The overlooked partnership that can fast-track your results in weeks, not years

• What to expect when you commit to a real strategy (and how long it takes to see traction)

Whether you DIY your Instagram or hand it off entirely, you'll leave knowing exactly where to focus so your time (and budget) on the platform actually pays off.

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