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Employer branding has been the hot topic for the last several years as companies vie for competitive advantage in tight talent markets. But, despite all the focus, is employer branding actually getting worse and what do companies have to do to get noticed and connect with their talent audiences?

My guest this week is Ed Nathanson from Red Pill Talent, Ed has a vast amount of experience in helping build employer brands that stand out from the crowd and has some great practical tips to share.

In the interview, we discuss:

• How employer brand is changing

• Creating something meaning and memorable

• The danger of being vanilla

• Engagement as the ultimate measurement

• Message and marketing

Ed also talks about making brands stand out and share some examples of what great looks like

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