In part two of my conversation with Christi Underwood, we move beyond the basics and dive into what really matters once your ads are live. I walk through the exact metrics you should be paying attention to, how to tell if your ads are worth the investment, and the subtle signs that something needs to shift before you waste more money.

We also get honest about the realities of tracking in today's privacy-first world, what to do when conversions feel unclear, and how to think about your ad strategy as your practice grows and evolves. From understanding clicks, impressions, and conversion rates to knowing when to refresh or pause your ads entirely, this episode will help you stop guessing and start making confident, data-driven decisions about your marketing.

Topics Covered in this Episode:

• 2:10 - The first metric I always check to quickly gauge ad performance

• 4:35 - The "good" daily click range most therapists should aim for

• 6:20 - Why conversions are harder to track now and what to do instead

• 9:15 - The hidden tradeoff between better tracking and better user experience

• 12:05 - How keyword costs fluctuate and what that means for your budget

• 14:40 - What impression share actually tells you about your visibility

• 17:25 - When to pause, refresh, or completely rebuild your ads

• 19:10 - A simple rule of thumb for setting a sustainable ad budget

Resources Mentioned:

Find out more about Alma here: helloalma.com/danielle

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Christi's Website: clevercatalystllc.com

Connect with Christi on IG @theclevercatalyst