Branded & Booked

EP 223: We Built a 12-Cabin Micro Resort: Here's What It Really Took


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It's done. Cabins on the Cumberland is officially complete.

In this episode, I'm sharing what it really took to build a 12-cabin micro resort with an event venue, game center, and year-round amenities — from construction milestones and financing lessons to direct bookings, full buyouts, and what's next.

We talk through:

  • How the build unfolded over 2.5 years

  • What I'd do differently with underwriting and reserves

  • How we've maintained 30–50% direct bookings

  • Why full property buyouts (weddings, retreats, church groups) are the future

  • The unglamorous realities no one posts about — dead season, cash flow, and learning as you go

This is a raw, behind-the-scenes look at building a destination property — not just something that looks good online, but something designed to last.

If you're building, scaling, or dreaming about a micro resort or event-driven STR, this episode will give you real context, not theory. Connect with me:

📸 @theweberco

🌐 theweberco.com

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Branded & BookedBy Steph Weber

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