The Entrepreneurial Therapist Podcast

EP 227: How Robyn Isman Built a Membership Through Grief


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Building a successful business while navigating grief, burnout, and uncertainty is not something we talk about enough. In this episode, I sit down with therapist, creator, and founder of Parenting the Anxious Child, Robyn Isman, for an honest conversation about what it actually looks like to grow a business during one of the hardest seasons of life. We talk about building an audience from scratch, creating digital offers as a therapist, scaling beyond one to one work, and the emotional reality of entrepreneurship that social media rarely shows.

Robyn opens up about growing her platform while caring for her mother during the final months of her life, the identity shifts that come with becoming a creator, and why "passive income" is rarely passive.

Topics Covered in This Episode:

  • 11:08 - The emotional cost of building an audience online

  • 15:27 - Why Robyn's membership did not feel as "passive" as she expected

  • 18:44 - The difference between one to one work and one to many offers

  • 21:36 - The mindset shift that completely changed how she views launches

  • 24:18 - Why experienced therapists still feel imposter syndrome when starting something new

  • 26:40 - The advice every therapist entrepreneur needs to hear before scaling

Whether you are dreaming about launching your first offer, building multiple income streams, or simply trying to hold onto yourself while building something meaningful, this episode will make you feel far less alone.

Resources Mentioned:

Listen to Do Less Parenting: https://podcasts.apple.com/us/podcast/do-less-parenting/id1832833211

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

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The Entrepreneurial Therapist PodcastBy Danielle Swimm

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