In this episode Matt Alder talks to Kevin Hough Head of Resourcing at LV=

Responding to changing markets by evolving new approaches to talent attraction is a big challenge for many large employers. Over the last few years I’ve been very impressed with a number of the employer branding and recruitment marketing initiatives I’ve seen coming out of financial services company LV=.

It was great to get to talk to LV=’s Head of Resourcing Kevin Hough and get the inside track on some of their successful initiatives, as well as his thoughts on social media, data and employer branding.

Topics we discuss include:

Kevin also talks about why an EVP can be like owning a bidet and how LV= found out they were sponsoring the wrong station!

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