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What makes you matter? What lights you up? What is special and unique about you? 

Being in the personal development industry for 30 years I’ve heard tons of speakers, trainers, authors, etc. A common theme with many in my industry is to talk to their audiences and tell them “You have to find your WHY?” 

They say that if you want to stay motivated, focused, and driven, you have to know why you’re doing things. I get that, but I bought that story for decades and looked for my own why. I mean, ‘Why am I in this industry, why do I help people, etc.?’ 

Being truthful, I could always come up with analytical reasons. You know, reasons that made sense and I thought were true but I can’t really think of any of my “whys” that set me on fire. 

Many years ago, I heard Oprah say, “What makes you matter?” And that’s the basis of this episode. 

Finding your why is all left brain, it’s analytical and non-emotional. And, when you find what makes you matter, that is when you wake up and come alive. 

How come? 

What makes you matter is emotional to you. It’s important to you. It drives you. And that’s what I talk about in this episode. 

What makes you “matter” in the context of your external life and 3D ego? What makes you matter gives you meaning, and that can be motivating.

Transformational Takeaway: We are on the planet for two reasons and those reasons are to grow and serve others. No one is you and no one can serve like you. When you know what makes you matter you can serve at your highest level and that brings huge fulfillment in life.

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With Gratitude, Jim Fortin