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The marketing landscape is constantly changing in the E-comm space. That’s why it’s important to continuously be open to new and creative ways to diversify your traffic.

In this episode, COO and Co-Founder of OSI Affiliate, Arlen Robinson talks about utilizing affiliate marketing to increase revenue. He gives us some tips on what kind of programs work and don’t work. He also enlightens us on the difference between referral and affiliate programs.

Listen up and get a ton of value in this episode.

KEY TAKEAWAYS FROM THIS EPISODE

• Referral programs are tapping into existing customers to promote your products and they’re incentivized with discounts or free products.
• In an affiliate program, outside people are being tapped to promote your brand to their network and they are typically incentivized with cash like a percentage of the sales or a fixed amount.
• Don’t just sit back and wait after launching your affiliate program. 
• Your program needs to be promoted to reach as many people as possible.
• Do your own research to find affiliates.
• When you are looking for influencers to tap, search for hashtags usually used by influencers.
• Blogger outreach is a great way to find affiliates.
• A good relationship with your partners will enable you to be exposed to a larger ecosystem of customers.

Recommended Podcast:

Marketing School Podcast
https://marketingschool.io

The Authority Hacker Podcast
https://podcastaddict.com/podcast/3446983

Recommended Book:

Never Eat Alone by Keith Ferrazzi
https://www.amazon.com/Never-Eat-Alone-Expanded-Updated/dp/0385346654

Today’s Guest:

Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software.

OSI Affiliate is the leader in providing affiliate software to thousands of companies worldwide. 

Connect and learn more about Arlen and OSI Affiliate here:

Website: https://www.getosi.com
https://www.arlenrobinson.com

Linkedin: https://www.linkedin.com/company/osi-affiliate-software/
https://www.linkedin.com/in/arlenrobinson/

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