In this episode I want to talk to you about planned profit loss and how to feel safe when money ISN'T flowing in. When it comes to the entrepreneurial world, we see so many examples of people who are doubling, tripling and quadrupling their revenue year after year - and this creates the expectation that many should always be flowing in. And that certainly hasn't been the reality for me!

So in the episode I want to share a breakdown of my revenue growth over the years so that you can see what it looks like for the other 98% of entrepreneurs who aren't quantum leaping. And why that's normal and also completely safe.

Tune in as I share a breakdown of my business figures from 2018 to now - as well as why I had a period of planned profit loss in 2021 - so that you can feel emotionally safe when money isn't flowing in, rather than freaking the hell out.

In This Episode You'll Learn:

• A breakdown of my business revenue and expenses from 2018 to now
• How to tell when planned profit loss is self-sabotage versus when it's not
• Why I felt ashamed that my business wasn't making more money
• How my business savings have helped me make long-term decisions

PGSD is opening to new students on 27 July 2022:

The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 July and closing at 11:59pm New York time on 2 August 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject
• Episode 1: Welcome To My Podcast + My Story (So Far!)
• Episode 3: Blogging, Self-Doubt + How To Get Started
• Episode 125: How I Transitioned From Full-Time Work To Full-Time Entrepreneurship
• Episode 316: Behind The Scenes Of A $250k Launch (Part 1: Pre-Launch Period)
• Episode 317: Behind The Scenes Of A $250k Launch (Part 2: Launch Period)
• Episode 325: My Growth Goal Quarterly Review For Q1 2022
• Ep #129: Unexpected Changes from Six Figures to a Million
• Episode 437: Down To Business 2 - How To Maximize Your Profit Margin