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Brand value will always be the most important part of your business. The more relevant your products and services are, the greater the chance it will be for people to choose your brand wherever you are in the marketplace.

In this episode, Isaiah Fritz of Online Selling Partner talks about his journey in the evolution of his business today. He also shares what is working on Amazon right now and other third-party marketplaces that his company is keeping an eye on. 

Listen and learn in this episode!

Key takeaways from this episode:

• It’s hard to compete with new sellers coming to Amazon and trying to undercut your prices, but having brand equity, external traffic, and making sure that you have a strong brand outside of Amazon is going to help you be successful on the platform.
• Conversion rate growth is probably the biggest thing that an Amazon advertiser needs to focus on.
• You have to have a reason why people are choosing your brand.
• Walmart is improving but still has a lot of areas to improve on. If you think dealing with Amazon’s bad, dealing with Walmart is 10 times worse.
• At the end of the day, where the traffic is where you’re going to make the most sales.
• Surround yourself with awesome people and build an awesome culture where everybody has the same vision that they are striving for. 
• Hire based on culture, not on talent.
• Look years ahead to make sure that the processes and the things you’re implementing now are going to help you scale.

Recommended App:
Amazon Brand Analytics
https://sellercentral.amazon.com/help/hub/reference/H2Z5B4HMF5ZXCG2

 Keepa
https://keepa.com/

Today’s Guest

Isaiah Fritz is a young entrepreneur who is the founder and CEO of Online Selling Partner, a company partnering with major brands to help grow their sales and brand in the eCommerce world.

Connect and learn more about Isaiah here:
LinkedIn: https://www.linkedin.com/in/isaiah-fritz/