August 11, 2021

Ep 44: Sales Page Copy 101

22 minutes

Welcome back to the Yay for Business Podcast! Today we are going back to my roots: Writing great sales pages. Consider this episode your sales page copy 101. This is a skill that every entrepreneur is going to want to keep in their back pocket.

Writing copy for sales pages is what I was known for back when I first started in the online business space. It's the thing that put me on the map, which is ironic since I was resistant to being a sales page copywriter in the first place. I was scared because I felt a lot of pressure to write someone else's sales page - the thing that would determine whether or not they make any sales. I started by analyzing other people's sales pages and honing my craft. Eventually, I came up with a 14-part template for writing excellent sales pages that are highly effective for generating tangible results.

This month, every episode of the Yay for Business Podcast is all about copywriting. This is all in lead up to our workshop: "Become a World Class Copywriter for Your Business." I highly encourage you to apply and join us inside of Yay for 100K so that you can get access to this workshop which is all about building the foundation you need to become a world class copywriter. It's one thing to have the templates and understand the mechanics of a copy (which you'll also get in Yay for 100K!), but it's quite another thing to learn the psychology behind copywriting. This workshop will take things a step further and train you to become the best copywriter you can be.

To join the workshop, go to www.courtneychaal.com/apply. Enroll this month so that you can join the copywriting workshop on September 8th!

In today's episode, we're specifically covering:

The structure of high converting sales pages
The 6 core elements you need to have on your sales page
The importance of the headlines of your sales page
Grab your headline cheat sheet here: https://courtneychaal.com/headline

I go into even more depth on sales page copy in the Sales Page Kit, which is available for all Yay for 100K clients. Apply at www.courtneychaal.com/apply to join us at our copywriting workshop, gain access to the Sales Page Kit, and receive every copy template you'll ever need. Make sure to get enrolled before September 8th so you can join us for that workshop!

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