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Ep 476: Everything we knew about CRO was wrong! 

The impact of User Interface/User Experience design on conversion rates is further explored, with user feedback and first impressions being key influencers. The holistic approach to website design, encompassing messaging and overall aesthetics, is emphasized as crucial for improving conversion rates.

In this episode, Jordan West interviews Arsh Sanwarwala, from ThrillX Designs to dive into the world of user interface (UI) and user experience (UX) design. Arsh discusses the importance of building websites with intuitive UI and UX, highlighting the impact it has on conversion rate optimization (CRO) and making products more attractive to consumers. 

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• UX and UI design has a role in website experience and brand quality
• User feedback's effect on conversion rates and importance of first impressions and messaging
• Building trust with customers is important for social proof
• We tend to rely on peer recommendations and actions when making purchasing decisions
•  Focus on benefits rather than features
• Best practices not always guaranteeing high conversion rates
• The core principle for high converting websites: social proof, building trust, and considering visitor behavior
•  Focusing on CRO and human interaction with websites, acknowledging limitations of data alone
• Remove unnecessary content and avoid industry jargon on websites
• Understanding customer barriers through surveys and user tests
• Data-driven strategies, such as surveys and user tests, supplementing best practices for optimal results.

Recommended Book:

Building a Story Brand

https://www.goodreads.com/en/book/show/35183794

Recommended Audio Book:

Jason Swenk

https://jasonswenk.com/blog/

Recommended Tool:

Hotjar

https://www.hotjar.com/

Recommended Link:

Free Website Audit

https://thrillxdesign.com/free-website-review/

Today’s Guest:

Arsh Sanwarwala is the founder of ThrillX, a UX/UI design and conversion rate optimization firm located in Toronto, Canada. Throughout his experience, he observed a common trend among these companies' websites - they were not designed to their full potential. Arsh noticed that decisions were often made based on guesswork rather than data-driven strategies.

Connect and learn more about Arsh and ThrillX here: 

Website: https://thrillxdesign.com/

LinkedIn: https://www.linkedin.com/in/arsh-sanwarwala/

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