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Think outside the box for impactful activations. Take inspiration from their creativity and find unique ways to make a statement for your brand.

In this episode, Jordan West and Henry Murray, Co-Founder of Waterdrop  discussed the importance of strategic partnerships and investments, which led them to an unforgettable activation in Times Square. They built a tennis court and had the privilege of playing a match with none other than Novak Djokovic, the tennis legend and an investor in Waterdrop. This publicity stunt not only brought awareness to their mission but also showcased their commitment to reducing single-use plastic bottles.

Listen and learn in this episode!

Key takeaways from this episode:

• Having a clear and impactful mission for your brand can attract major investors and celebrity endorsements. 
• When expanding internationally, design your business and brand to be appealing and accessible to a global audience. 
• Thoughtful and creative activations with influencers or celebrities can generate buzz and attention for your brand, but they require careful planning and resources. 
• The impact of such activations can be measured through factors like website traffic, incrementality testing, and customer feedback. 
• Leveraging the influence and status of celebrities can open doors and garner positive attention for your brand. 
• Planning and preparation are key to ensuring the success and cost-effectiveness of big activations. 
• Tracking and analyzing the impact of major activations can provide valuable insights for future marketing strategies.

Recommended App/Tool:

Fairing: https://fairing.co/

By the Numbers: https://www.bythenumbersapp.com/

Loyalty Lion: https://loyaltylion.com/

Recommended Podcast:

Lex Fridman: https://lexfridman.com/podcast/

Today’s Guest:

Henry Murray, Co-founder of Waterdrop  is the visionary behind Waterdrop, a revolutionary product with a clear mission: eliminating prefilled beverages and plastic bottles from the world.  In 2016, Henry and his team in Germany created Waterdrop, a small hydration cube that can be dropped into water. This innovative product is not only lightweight but also uses 98% less plastic, as it solely contains fruit and plant extracts. With this eco-friendly approach, Henry and his team were able to bypass traditional distribution channels and go direct to consumers, making water readily available and free.

Connect and learn more about Henry and Waterdrop:

Website: https://www.waterdrop.com/

LinkedIn: https://www.linkedin.com/in/henry-murray-00578a55/