Once upon a time we used to think that people who used ads for their businesses or personal brands were somehow “cheating.” Now, we just wish we had started using them earlier. We all know the algorithm is unpredictable now and even when people follow us, we can’t guarantee that they’ll see our content. Not to mention the fact that if we want to scale our businesses in meaningful ways, we need to get in front of new eyes! Ads don’t have to be a get-rich-quick scam—when used the right way, they can get your content in front of the right eyes at the right time. We call that a win-win.

Thinking that ads count as cheating [2:49]

Ads aren’t a cheat code [5:03]

Looking for a specific audience [9:08]

Find someone who knows how ads work [13:41]

When is the right time to star using ads? [14:49]

Put money behind what already works [18:06]

Are affiliates a good fit? [19:48]

Don’t run ads without a strategy [24:03]

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