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In this episode, I'm debriefing the April 2025 PGSD launch and walking you through exactly how I processed a disappointing result without making it mean something about me, the program or my ability to sell.
This isn't a "what went wrong" breakdown from a place of blame. It's a real-time look at how I led myself through a launch that didn't hit its goals without spiralling into shame, burning everything down or losing momentum.
In the episode I'm sharing:
What emotional regulation actually looks like when the numbers don't meet your expectations
How to tell the difference between what needs tweaking vs what's already working
Why success doesn't require perfect results every time (and how I've learned to trust that)
The thought processes that kept me grounded so I could take clear, calm next steps
Whether you're still working on showing up consistently or you're refining your sales process, this episode will help you stay out of the shame spiral and keep building your business in a way that's sustainable, strategic and self-trusting.
If you've ever had a launch flop or a result that didn't reflect your effort - this episode is for you.
Join Perfectionists Getting Shit Done (aka PGSD):
Inside Perfectionists Getting Shit Done (aka PGSD) you'll master our simple, proven process for getting shit done without burning out so you can finally get your business off the ground. Our next opening starts on 18 July for one week only. To find out more and join the waitlist today visit samlaurabrown.com/pgsd.
By Sam Laura Brown4.7
163163 ratings
In this episode, I'm debriefing the April 2025 PGSD launch and walking you through exactly how I processed a disappointing result without making it mean something about me, the program or my ability to sell.
This isn't a "what went wrong" breakdown from a place of blame. It's a real-time look at how I led myself through a launch that didn't hit its goals without spiralling into shame, burning everything down or losing momentum.
In the episode I'm sharing:
What emotional regulation actually looks like when the numbers don't meet your expectations
How to tell the difference between what needs tweaking vs what's already working
Why success doesn't require perfect results every time (and how I've learned to trust that)
The thought processes that kept me grounded so I could take clear, calm next steps
Whether you're still working on showing up consistently or you're refining your sales process, this episode will help you stay out of the shame spiral and keep building your business in a way that's sustainable, strategic and self-trusting.
If you've ever had a launch flop or a result that didn't reflect your effort - this episode is for you.
Join Perfectionists Getting Shit Done (aka PGSD):
Inside Perfectionists Getting Shit Done (aka PGSD) you'll master our simple, proven process for getting shit done without burning out so you can finally get your business off the ground. Our next opening starts on 18 July for one week only. To find out more and join the waitlist today visit samlaurabrown.com/pgsd.

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