In this episode I speak with Ben Guttmann, marketing and communications expert and author of "Simply Put: Why Clear Messages Win — and How to Design Them". He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. His wakeup call or rather his underlying driving force was coming from a family of "make your own job" people who were supportive of his making his own way. https://www.benguttmann.com/simply-put-book