The Stop Start Cycle is when you know what to do to build your business and you start doing it - but then you stop doing it before it's done and move onto something else.

When you're in the Stop Start Cycle, you have an inspired idea > feel excited > start taking action > have a different inspired idea > feel excited > start taking action on the second idea > and on and on. Lots of ideas, lots of action, nothing finished. But there's nothing wrong with you!

In this episode, I share what's really going on and how to escape the Stop Start Cycle for good so you can finally build momentum in your business.

If you're a perfectionist building a business, you want to listen to this episode today.

READY FOR MORE?

The Power Planning Course is now open! If you want to learn how to plan properly as a perfectionist so you can consistently get your most important business tasks done without burning out, sign up for The Power Planning Course today at samlaurabrown.com/planning.

Perfectionists Getting Shit Done is opening for one week on 8 April 2026. If you're ready for coaching, accountability and support to take consistent action and grow your business successfully - and sustainably - join the waitlist for PGSD at samlaurabrown.com/pgsd.