There has probably never been a more difficult time to work in employer branding. Survey after survey shows that employers consider it vitally important to have an effective employer branding strategy; however, employer brand functions and budgets have been scaled back significantly in the last two years.

So, how can employer brand professionals navigate this challenging landscape? What does it take to build meaningful strategies with limited resources, and how can failure and authenticity become tools for growth rather than obstacles?

My guest this week is Claire de Souza, co-founder of The EB Space and head of Employer Branding at a major UK retailer. Claire emphasizes the importance of learning from failure and why embracing vulnerability is critical to success. She also shares practical advice on demonstrating ROI, building strong stakeholder relationships, and aligning employer branding with business strategy.

In the interview, we discuss:

• The biggest challenges in employer branding at the moment

• Demonstrating ROI

• Being part of the puzzle

• Aligning goals and strategy with the company's needs and vision

• The importance of talking about failure

• Why technology is often used as a scapegoat

• Do employers have the fundamentals in place to innovate

• Building stakeholder relationships

• What does the future look like

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