Ep 684: Are We Now Living In A Video First World?

Using video is no longer optional in talent attraction. Candidates now expect to engage with short-form, authentic video content, and LinkedIn is now prioritizing vertical video to play catch up with TikTok, Facebook, and Instagram. Candidates are no longer just reading job descriptions—they're engaging with video storytelling that shapes their perception of potential employers. 

Does this mean we're officially in a video-first world, and if it does, how should recruitment marketing and employer branding adapt to stay ahead?

My guest this week is Rhona Pierce, founder and lead creative director of Perceptible Studios. Rhona specializes in helping talent acquisition teams use video effectively without getting lost in time-consuming production. 

In our conversation, she shares why short-form, unscripted content performs so well, how companies can encourage employees to be part of the content creation process, and how good is "good enough" for video production.

In the interview, we discuss:

• The most important video trends

• What type of content are employers finding most successful?

• Telling employee stories authentically

• The changing tone of business videos

• Production and outsourcing

• Nuance and expertise

• The role of AI

• What does the future look like

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