We’ve all heard the dramatic claims about food being “as addictive as drugs,” but a new EEG study offers a much clearer, more grounded look at what’s actually happening in the brain.

In this episode, host Dr. Kasey Jo Orvidas, breaks down research comparing brain activity in lean adults, adults with obesity, and people with alcohol addiction... and what this reveals about cravings, overeating, and reward.

More importantly, we explore how the language we use (addiction, disease, willpower) shapes people’s beliefs about change. Because the way we interpret our struggles can either open the door to behavior change… or quietly shut it.

Watch full episode on YouTube: https://youtu.be/2jWOfRo8o7g

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Study referenced in this episode

Episode #19: Is obesity a disease?