Most coaches think a bigger promise sells better. Dr. Kasey Jo sits down with marketing expert (and real-life friend) Dr. Matt Shiver to make the case that it's actually setting clients up to fail.

They dig into a question most coaches never ask: what does "success" even mean for your offer? Is it the client hitting the exact number you promised on the sales call, or something more honest? 

In this episode:

• Why firing "uncoachable" clients is a red flag, not a flex
• How to define success so you stop overpromising and underdelivering
• The 3 psychological needs behind every client who stops following through
  
  

Whether you've ever lost a client who was actually getting results, or you're the one who's fired a few "uncoachable" ones yourself, this episode will change how you think about both.

Connect with Dr. Matt Shiver on Instagram

Connect with Dr. Kasey Jo on Instagram

--

LEAVE A REVIEW, WIN A WORKSHOP! After you leave your review, take a screenshot and upload it to this form to be entered to win

Want me to answer your questions on my next Q&A episode? Send a voice note or drop your questions here

For years, coaches have asked Kasey the same thing: does the Health Mindset Coaching Certification teach neuro-linguistic programming, also known as NLP? Short answer: No. But there's nuance to the "why not". She finally sat down, outlined the research, and provides her perspective about NLP this episode.

In this episode, she covers:

• Where NLP actually came from and what it claims
• The one theory the whole system is built on, and what happens when it's tested
• What a review of 315 NLP articles actually found
• The parts of NLP that do actually work, and where they really come from
• Three questions to ask before buying into any coaching methodology
  
  

Whether you're curious about NLP or have your own perspectives on it (positive or negative), you will enjoy this episode.

Connect with me on Instagram!

LEAVE A REVIEW, WIN A WORKSHOP! After you leave your review, take a screenshot and upload it to this form to be entered to win

Want me to answer your questions on my next Q&A episode? Send a voice note or drop your questions here

Sources: 

• Sturt et al., 2012
• Witkowski, 2010
• Passmore & Rowson, 2019
• Norcross & Koocher, 2006
• Wiseman et al., 2012

Gratitude journals and gratitude meditations get talked about like a cheat code for happiness, but the research tells a more complicated story. Dr. Kasey Jo Orvidas breaks down a massive new analysis of over 140 studies and 24,000 people to show what gratitude practices actually do, and what they don't.

In this episode, she covers:

• Why the popular claim that gratitude rewires your brain and boosts happiness is bigger than what the research actually supports
• What a 2025 analysis of 140+ studies across 24,000 people and 28 countries found about the real effect size of gratitude practices
• Why gratitude practices lose their edge when compared to other reflective practices like journaling or acts of kindness
• What the research says about relying on gratitude practices with clients dealing with depression or anxiety
• How to help clients choose the practice they'll actually stick with instead of chasing the "perfect" one
   

If you've ever told a client to start a gratitude journal because it seemed like the obvious thing to recommend, this episode is for you.

Connect with me on Instagram!

LEAVE A REVIEW, WIN A WORKSHOP! After you leave your review, take a screenshot and upload it to this form to be entered to win

Want me to answer your questions on my next Q&A episode? Send a voice note or drop your questions here

Most vision boards end up collecting dust by mid-year. In this episode, Dr. Kasey Jo Orvidas shares a research breakdown that explains why vision boards are fun, but maybe not very effective for actually achieving your goals. "Manifesting" and fantasizing about what you want, might actually be the reason you haven't seen success yet.

In this episode, she covers:

• The difference between expecting something and fantasizing about it, and why the research shows they lead to almost opposite outcomes
• Why picturing a goal as already achieved can quietly lower your energy and motivation to go pursue it
• How the effect gets stronger the more you actually want the thing you're fantasizing about
• Why a fixed mindset makes the downside of positive fantasizing even worse
• The WOOP framework and mental contrasting, and why pairing visualization with a plan for the obstacles is the version that actually works

If you've ever made a vision board that ended up gathering dust, this episode explains why, and what to do differently.

Episodes Referenced: 

• EP 29: Evidence-Based Strategy to Help Clients Achieve Goals (The WOOP Method)

Connect with me on Instagram!
 
LEAVE A REVIEW, WIN A WORKSHOP! After you leave your review, take a screenshot and upload it to this form to be entered to win
 
Want me to answer your questions on my next Q&A episode? Send a voice note or drop your questions here

Sources:

• Kappes and Oettingen, 2011
• Kappes, Oettingen and Mayer, 2012
• Oettingen and Mayer, 2002
• Kappes, Stephens and Oettingen, 2011

A coach on this live Q&A asked a simple question about going part-time in his coaching business, and before anyone realized what was happening, 3 HMCC grads were coaching him live, unscripted, using everything they'd learned in the program. Dr. Kasey Jo, Greg, Jeff, and Paige each jump in with a different question, peeling back another layer of what's actually going on underneath a logistics question that turns out to be about a lot more than logistics.

This was not something anyone planned and it was so good, we needed to share it on the podcast with you!

Get a sneak peek of Module One HERE 

Dr. Kasey Jo Orvidas sat down live with a coach who was so close to enrolling in The Health Mindset Coaching Certification (Dr. Kasey Jo's signature program)... but couldn't quite get past her own hesitation. 

This episode is the live recording from an open Q&A call, but really ended up being a 1-1 conversation between Dr. Kasey Jo and this coach.

You'll hear the real, unscripted conversation, the exact questions Dr. Kasey Jo asked to get to the root of the resistance, and the reframes that shifted things.

It's not a highlight reel. It's the whole messy, honest middle part where someone works through a decision in real time, and it says as much about coaching psychology as it does about the decision itself.

If you've ever talked yourself out of something you knew you wanted, or you coach clients who do the same thing to themselves, this episode is for you.

Get a sneak peek of Module One HERE

A student inside the Health Mindset Coaching Certification asked Dr. Kasey Jo Orvidas a simple question: why isn't the theory of planned behavior taught in HMCC? Her answer gets into the intention-behavior gap, the academic debate over one of psychology's most cited theories, and why she teaches something different instead.

In this episode, she covers:

• Why the theory of planned behavior doesn't show up inside HMCC, even though its three components (attitudes, subjective norms, and perceived behavioral control) are worth understanding
• The intention-behavior gap, and why a big shift in intention rarely produces a big shift in actual behavior
• The academic debate over whether it's "time to retire the theory of planned behavior," and how the original researcher responded
• Why perceived behavioral control is really just self-efficacy, and how that shows up throughout HMCC
• The behavior change theories she teaches instead, from the transtheoretical model to self-determination theory
• If-then planning as one simple, research-backed tool for closing the gap between intention and action
• What to do the next time a client says "I know what to do, I just don't do it"

If you've ever had a client say they know exactly what they should be doing and just aren't doing it, this episode is for you.

Connect with me on Instagram!

LEAVE A REVIEW, WIN A WORKSHOP! After you leave your review, take a screenshot and upload it to this form to be entered to win

Want me to answer your questions on my next Q&A episode? Send a voice note or drop your questions here

Sources:

• McEachan et al. (2011)
• Sniehotta et al. (2014)
• Ajzen's rebuttal (2015)

Dr. Kasey Jo sits down with program mentors of The Health Mindset Coaching Certification, Brooks Hurbis and Greg Sutton, for a roundtable on what's actually changing coaching right now, and what hasn't changed at all.

In this episode, they cover:

• Brooks and Greg's own coaching journeys, including the exact moment each of them realized giving clients a plan wasn't enough
• How to take responsibility for your clients' success without feeling burdened by it
• Where ChatGPT is genuinely useful for coaches and clients, and the one thing it can't replicate no matter how good the plan it generates is
• How GLP-1 medications fit into coaching (and why "one powerful tool" is a very different thing than "the whole plan")
• The real shift Brooks and Greg see in coaches' language from entering to graduating HMCC, from "my client has excuses" to "my client has valid reasons and I can help"
• What confidence looks like before and after, backed up by a very telling detail about the HMCC Facebook group

ENROLLMENT FOR THE FALL 2026 CLASS OF HMCC IS OPEN NOW! [LEARN MORE]

If you've ever wondered whether AI or a GLP-1 prescription makes a coach less necessary, or you've felt like you've run out of things to try with a struggling client, this episode is for you.

Connect with us on Instagram: 

@drkaseyjo

@sweat.simple

@coach.greg.sutton

Have you seen the content lately mapping out "coachable" versus "uncoachable" clients? It's everywhere, and it's getting hundreds of thousands of likes. Dr. Kasey Jo Orvidas breaks down why that label usually has nothing to do with the client, and everything to do with the coach running out of tools.

She covers:

• Why the "uncoachable" label shows up the moment a coach runs out of tools, not the moment a client runs out of potential
• How labeling a client that way changes the way you coach them, whether you realize it or not
• Why self-sabotage isn't a dead end, it's a signal for you as a coach
• One question to ask in your next check-in that can completely shift a stuck client relationship
  
  

If you've ever written off a client as a lost cause (even if don't want to say that outloud), this episode is for you.

Sign up for my FREE masterclass 'Every Client is Coachable — The Science Behind Consistent Client Results'

Episodes Mentioned:

• EP 109: Why clients resist your best advice

LEAVE A REVIEW, WIN A WORKSHOP! After you leave your review, take a screenshot and upload it to this form to be entered to win

Want me to answer your questions on my next Q&A episode? Send a voice note or drop your questions here

Ever give a client advice they asked for, only to watch them push back, get defensive, or quietly stop responding to you altogether? Kasey breaks down the psychology behind why this happens and what it actually means for how you coach.

In this episode, she covers:

• What psychological reactance is and why it shows up in coaching relationships
• Why clients resist advice they directly asked for, even when they trust you
• The research on trait reactance and which clients are more prone to it
• How directive language like "you need to do this" can backfire
• A simple shift in how to deliver recommendations so clients actually follow through
  
  

If you've ever wondered why a client keeps circling back to the exact habit you're helping them change, or why they've gone quiet on check-ins after agreeing with your advice, this episode is for you.

Tune into the episode to learn how a small shift in delivery can change whether your advice lands or gets resisted.

Sign up for the Client Follow Through Formula Boot Camp [STARTS AUG 10]

Connect with me on Instagram!
 

LEAVE A REVIEW, WIN A WORKSHOP! After you leave your review, take a screenshot and upload it to this form to be entered to win

Want me to answer your questions on my next Q&A episode? Send a voice note or drop your questions here

Sources:

• Brehm, J. W. (1966). A theory of psychological reactance. Academic Press.
• Hong, S. M., & Faedda, S. (1996). Refinement of the Hong Psychological Reactance Scale. Educational and Psychological Measurement, 56(1), 173–182.
• Shen, L., & Dillard, J. P. (2005). Psychometric properties of the Hong Psychological Reactance Scale. Journal of Personality Assessment, 85(1), 74–81.